E-mail Advertising for Web Buyers

Indicators of performance of the message:
1 .Number of emails sent: 2,000 recipients
2ndNumber of email unsubscribe requests: 11 recipients (0,55%)
ThreeNumber of unique email views (Unique Email Open): 389 recipients (19,5%)
4 .Number of unique email clicks (Unique Email Click-Through): 389 transitions by email links (100%)
and 5.E-mail conversion indicator: 12 paid orders (3%)
6 .Revenue from mailing (Email Revenue): 22 000 rubles.Source data for sending:
$ Offer - Holiday Promotion for Online Buyers
$ CA - 80% women, 20% men
$ Dedline - Special Offer for 48 hours (from 23.00, 4 March - to 23.00, 6 March)
$ Target action - ordering any way until 23.00, 6 March:
• by telephone
• by email
Through the site basket
$ Complexity - the previous mail was made more than a year ago (base - rather "cold")

Result: Planning, together with the customer, a long-term email campaign