WDCLighting Conversion optimization and implementation of UTM tracking
Transform the corporate website into an effective lead generation tool with transparent analytics.
What has been done:
- End-to-end UTM tracking: Implemented retention of UTM tags throughout the user's session (even when switching to new windows) for accurate call tracking. Set up the transmission of tags, URLs, and names of specific forms in email notifications.
- Funnel optimization (Catalog & CTA): Created a separate page /pdf with a form for downloading the 2025 catalog. All buttons on the site redirected to targeted capture forms with the type of request recorded. Created a thank you page /sps.
- Redesign and content marketing: Updated unique selling propositions, headlines, and subheadings focusing on energy efficiency. A new consultation request form was implemented on the first screen, and ineffective CTA buttons were replaced in all blocks.
- Usability and contacts: Implemented a block of quick links to messengers (Telegram, Viber, WhatsApp), added social media links in the footer, optimized and cleaned existing forms from unnecessary fields, added Favicon.
#WordPress #PHP, #JavaScript #UTM #tracking
What has been done:
- End-to-end UTM tracking: Implemented retention of UTM tags throughout the user's session (even when switching to new windows) for accurate call tracking. Set up the transmission of tags, URLs, and names of specific forms in email notifications.
- Funnel optimization (Catalog & CTA): Created a separate page /pdf with a form for downloading the 2025 catalog. All buttons on the site redirected to targeted capture forms with the type of request recorded. Created a thank you page /sps.
- Redesign and content marketing: Updated unique selling propositions, headlines, and subheadings focusing on energy efficiency. A new consultation request form was implemented on the first screen, and ineffective CTA buttons were replaced in all blocks.
- Usability and contacts: Implemented a block of quick links to messengers (Telegram, Viber, WhatsApp), added social media links in the footer, optimized and cleaned existing forms from unnecessary fields, added Favicon.
#WordPress #PHP, #JavaScript #UTM #tracking
Odessa 
Available for hire
Offer work