Website for an English language school

About the Client

The English language school for children "IN ENGLISH PLEASE" in Mykolaiv. The teacher-founder Daria has 7 years of experience and TEYL certification.

Project Evolution

Stage 1: Personal Tutor Website

A simple one-page landing for personal practice
Basic information about the teacher and contact details
A form for signing up for online classes

Stage 2: Scaling to a School

When the business grew, it was necessary to:
Show different learning formats (individual, pair, group)
Present an offline location + online format
Structure a large amount of information
Add the ability to choose parameters when signing up

What Was Implemented

Multi-page structure:
Main page with a complete sales funnel
Separate "About the Teacher" page with a detailed biography
"Groups" section with descriptions of formats and schedules
Expanded FAQ page (15+ questions)
"Additional Materials" page for students

Expanded functionality:

Smart sign-up form with selection:
Child's age (6-15+ years)
Learning mode (offline/online)
Format (individual/pair/group)
International phone codes
Google Maps integration for offline location
Section with photos of the classroom and equipment
Transparent pricing system for different formats

Trust Elements:

Detailed teaching methodology section
Real reviews from parents with photos
Visualization of the learning process "3 steps to results"
Block "How classes are conducted" with specifics
Certificates and experience of the teacher

Professional Design:

Bright, friendly identity for a child audience
Emotional photos and illustrations
Full responsiveness for all devices
Thoughtful navigation for multi-page structure
Fast loading of all pages

Technical Part:

Platform: Framer
Modular architecture for easy content updates
SEO optimization for each page
Legal documents (Privacy Policy, Terms of Service)

Results of Scaling

Clear structure — different learning formats presented separately
Time-saving — FAQ addresses 80% of typical parent questions
Professional status — from tutor to full-fledged school
Flexibility in sign-up — clients choose a convenient format themselves
Increased average check — availability of group classes expanded the audience
Additional value — the materials section increases student loyalty

From and To:

Was:
Simple landing → One learning format → Minimum information

Became:
Multi-page website → 3 learning formats → 2 modes (offline/online) → Complete content hub

Implementation period: 10 days
From analyzing the old website to launching a full-fledged multi-page platform.

Do you need to scale your website?

I will help transform a simple website into a professional platform:
Structuring large amounts of information
Adding new sections and functionality
Retaining the existing audience during the update
Scaling for business growth

Experience working with educational projects and service businesses
Fast development on Framer
Focus on business tasks and user convenience

Write to me — let's discuss your project!