Website for Mining Farms

Working on the site

Structure of the site.The site was created from scratch and initially worked on full internal optimization to launch the project already ready for promotion.1 .Technical optimization of the site:
Setup of robots.txt, sitemap.xml
1.2 in the framework of optimization the errors of the layer in the categories, the TZ for the developer regarding their elimination was made;
1.3 Block thinking for better usability;
1.4 optimization of the CPU;
and etc.2ndCollection of semantic core for the pages of the site.ThreeProvision of unique metadata services and pages of categories.Creating metadata patterns for goods cards.4 .Technical task for writing descriptions on pages of categories is placed (skladenі behind the semantic core with head keys and "chvosts" (LSI words)).and 5.Distribution of text data into pages.6 .Setting TZ under infographics for copywriters.Disclosure in the blog.7 .Working with external factors:
7.1 preparation of ancor list for promotion;
7.2 Robots from the outtrick;
7.3 robots with crowd marketing;
7.4 Continuous search for new traffic channels.Results
To verify the results of the promotion, two periods were taken (September 2017 and February 2018).The start period and the period when the project has been in existence for 4 months
The indicators in the analytics instruments have grown significantly.Traffic from organic search (search systems) increased by 871%.