Cottage Village
Service: Context Advertising, Video Advertising, Social Media Advertising
Topic: Real Estate
Region: Kharkov and Kharkov region.Duration of the company: from August 2019 (2 years).The result: implementation of the sales plan, decrease in the daily budget, decrease in the cost of conversion.The task was to organize and stimulate the sales of finished cottage in the business class village, starting from the construction stage.For the launch of advertising campaigns, a collection of key queries was made on the basis of which advertisements for the advertising campaign were created in Google Search (developed + adaptive + intelligent).In the ad groups were used queries of phrase and accurate conformity.In addition to the advertising campaigns in Search, a campaign for the context-media network has been launched.This type of campaigns had to be abandoned due to low efficiency.The budget was allocated toward video advertising on YouTube.The advertising campaign was also connected on the Facebook platform (Facebook and Instagram).The maximum traffic to the site was received from social networks.Advertising campaigns were launched on both a carefully selected target audience and similar users interacting with landing forms.Remarketing has been actively used.The high profitability of advertising investments is 26030,95%.
Topic: Real Estate
Region: Kharkov and Kharkov region.Duration of the company: from August 2019 (2 years).The result: implementation of the sales plan, decrease in the daily budget, decrease in the cost of conversion.The task was to organize and stimulate the sales of finished cottage in the business class village, starting from the construction stage.For the launch of advertising campaigns, a collection of key queries was made on the basis of which advertisements for the advertising campaign were created in Google Search (developed + adaptive + intelligent).In the ad groups were used queries of phrase and accurate conformity.In addition to the advertising campaigns in Search, a campaign for the context-media network has been launched.This type of campaigns had to be abandoned due to low efficiency.The budget was allocated toward video advertising on YouTube.The advertising campaign was also connected on the Facebook platform (Facebook and Instagram).The maximum traffic to the site was received from social networks.Advertising campaigns were launched on both a carefully selected target audience and similar users interacting with landing forms.Remarketing has been actively used.The high profitability of advertising investments is 26030,95%.