How We Saved 39737 Euros in the Budget on the Advertising 1987 Euros. The E-CO
This is the result we got with a customer from the Netherlands.But not immediately everything went smoothly.
The task is to sell goods for manicure masters, geo - Belgium and the Netherlands.The English language, thanks to the English translator :)
What I did:
- Browse advertising both with an offer - 10-15% discount to a certain date, and without an offer.- Placed the pixel on the site and set the necessary pixel events to show the advertisement to those who are more likely to make the order.- Created Instagram Shopping and catalogue for dynamic retargeting.The advertisement did not come immediately.In the first days the cost of making the order was very high - 18.35 euros, the results were just gathered.
The figures are unpleasant if I saw them a couple of years ago - I would be disappointed, I would begin to get stressed and burned "what I still don't know enough and I may not justify the expectations of the customer.But these things are more interesting to me now.I think, “Oh, okay, it didn’t work so, but if so.”I’m sure I’ll be able to get the best result because I have a clear algorithm what to do if the advertising doesn’t come right away.
That’s what I’m going to give to the teaching.
It continued the work and found what worked)) Reduce the cost of ordering in 10 times!The best carousel with the most popular products came, each user was shown exactly the product that he is more likely to react to.They worked with both a cold and a warm audience.So we got a very good result:
We spent - €1987
They received income - 39737 euros (only from orders on the site that was traced by the pixel).Advertising is acquired 20 times (ROAS 20.00), that is, every euro invested in advertising, brings 20 euros of income.And this is when advertising to the narrow audience, in Belgium and the Netherlands
The task is to sell goods for manicure masters, geo - Belgium and the Netherlands.The English language, thanks to the English translator :)
What I did:
- Browse advertising both with an offer - 10-15% discount to a certain date, and without an offer.- Placed the pixel on the site and set the necessary pixel events to show the advertisement to those who are more likely to make the order.- Created Instagram Shopping and catalogue for dynamic retargeting.The advertisement did not come immediately.In the first days the cost of making the order was very high - 18.35 euros, the results were just gathered.
The figures are unpleasant if I saw them a couple of years ago - I would be disappointed, I would begin to get stressed and burned "what I still don't know enough and I may not justify the expectations of the customer.But these things are more interesting to me now.I think, “Oh, okay, it didn’t work so, but if so.”I’m sure I’ll be able to get the best result because I have a clear algorithm what to do if the advertising doesn’t come right away.
That’s what I’m going to give to the teaching.
It continued the work and found what worked)) Reduce the cost of ordering in 10 times!The best carousel with the most popular products came, each user was shown exactly the product that he is more likely to react to.They worked with both a cold and a warm audience.So we got a very good result:
We spent - €1987
They received income - 39737 euros (only from orders on the site that was traced by the pixel).Advertising is acquired 20 times (ROAS 20.00), that is, every euro invested in advertising, brings 20 euros of income.And this is when advertising to the narrow audience, in Belgium and the Netherlands
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