Yandex.Direct contextual advertising for OfficeTools

Yandex.Direct allows you to choose a promotion strategy in accordance with the objectives and possibilities that are pursued. A very important parameter is the cost of one click. First of all, this parameter is influenced by the desired position of the advertisement - the higher, the more expensive. In our case, in the canyon of winter and the first colds, the highest positions for the advertised products were chosen. Second, the price of the click was well influenced by the CTR of the ads. Since the high CTR has provided efficiency and low click cost, Yandex has the advantage of placing the most efficient ads in the top positions.