Yandex direct on the plush mouse

The task was set to attract as many customers as possible on the landing page on the plush mouse in the period 11-14 February. Targeting was only on Dnepropetrovsk.
The customer placed an order from us on 9 February, at that time it was very little. Our team quickly began to analyze the niche, select the keywords, write the selling texts.
The result:
During the period from 11.02 to 14.02 the site was attracted by 240 potential customers from Dnepropetrovsk. 31 of them made an order.
The average CTR of companies on search was 12.44%
The average CTR of the company was 0.30%
The cost of our services was: 800g
Advertising costs in 3 days: 153 UAH
Profit of the customer was: 10850 UAH