Yudaev School - Education performance promotion

Yudaev School is an online school that provides quality education in the field of design.The goal of the project is to train qualified professionals who can compete on the labour market.The task:

Study the current state of the promotion of the school in the online space.Analysis of competitors and target audience.Developing a Perfomance Marketing Strategy.- Realization of advertising campaigns on social networks, search platforms and other channels.Creating and optimizing bricks and internal processes to improve the user experience.Analysis of results and adjustment of strategy.The tools and technologies used:

by Google Analytics
The Facebook Ads
The Google Ads
The Instagram Promotions
A/B Testing

The Results:

Starting in March 2023 we received over 150,000 applications and output entries on our products with an average value of $0.65

Additional points:
Increase of conversion: x3
Budget optimization: a reduction of the value of customer attraction by 65%.The full case can be revealed in personal communication.