The Jewellery House “Zolo.TE”

About the project.
“Zolo.TE” is a beauty where quality is checked in time. Our off-line stores have been on the market since 2003. In our range only jewelry products from the best Ukrainian factories and factories.
The task:
Join a network of jewelry products from three trading points into one brand.
The name lies in the emphasis on the word "Zolo" - gold, jewelry, jewelry; and the appendix "TE" - the popular domain of the city of Ternopol, where all of the company's offline stores are located.
My ideas for graphic solutions:
- Accent on ornament as an element of ethnicity to emphasize Ukrainian production;
- Use of a drop or defis between two components of the word "Zolo" and "TE";
The accent on the letter “Z”.by ;
- Style: laconic, minimalist, monochrome, elegant, ethnic.

Country of implementation: Ukraine. Thermopolitan
Date: May 2021

#Jewelry #logo #logotype #Ornament #Ethnic #brand identity #guideline #graphic design #logo design #vector graphic #monogram #Brand Consulting #packing #letter