This project was developed as a modern kawaii brand identity for the Etsy store of collectible goods and accessories YuVi Pop.
The main task of the project is to create a bright, memorable, and scalable logo that combines:
• K-pop aesthetics
• kawaii culture
• pastel branding
• modern youth style
The visual concept is inspired by:
• Korean merch culture
• kawaii brands
• collectible stickers and enamel pins
• acrylic charms and keychains
• modern pastel packaging aesthetics
The logo is based on a round badge composition with soft bubble typography and two cute mascot characters — a bear and a rabbit, which create a friendly and collectible image of the brand.
The typography was designed to make the logo look:
• soft
• modern
• energetic
• easily readable even in small sizes
The color palette is built on the combination of:
• lavender
• soft pink
• butter yellow
• cream tones
which creates a modern Gen Z and K-pop inspired aesthetic.
The logo is adapted for use in:
• Etsy store branding
• profile icons
• packaging
• sticker design
• thank-you cards
• keychains
• enamel pins
• social media
• watermark branding
Special attention was paid to:
• readability
• clean silhouette
• scalability
• versatility for merchandise
• ability to be used in monochrome and one-color versions
The final result combines kawaii aesthetics, modern collectible-style branding, and a cleaner professional approach suitable for a trendy pop-culture and K-pop oriented Etsy brand.
The main task of the project is to create a bright, memorable, and scalable logo that combines:
• K-pop aesthetics
• kawaii culture
• pastel branding
• modern youth style
The visual concept is inspired by:
• Korean merch culture
• kawaii brands
• collectible stickers and enamel pins
• acrylic charms and keychains
• modern pastel packaging aesthetics
The logo is based on a round badge composition with soft bubble typography and two cute mascot characters — a bear and a rabbit, which create a friendly and collectible image of the brand.
The typography was designed to make the logo look:
• soft
• modern
• energetic
• easily readable even in small sizes
The color palette is built on the combination of:
• lavender
• soft pink
• butter yellow
• cream tones
which creates a modern Gen Z and K-pop inspired aesthetic.
The logo is adapted for use in:
• Etsy store branding
• profile icons
• packaging
• sticker design
• thank-you cards
• keychains
• enamel pins
• social media
• watermark branding
Special attention was paid to:
• readability
• clean silhouette
• scalability
• versatility for merchandise
• ability to be used in monochrome and one-color versions
The final result combines kawaii aesthetics, modern collectible-style branding, and a cleaner professional approach suitable for a trendy pop-culture and K-pop oriented Etsy brand.