The photo shows the results of Google Ads account optimization.
It is the launch of a smart commodity campaign instead of a standard shopping campaign.
The result:
1 . A significant decrease in the cost of the click from 2.8-3 UAH to 0.45-0,55 UAH. (The average price of a click is 1.18 UAH, which includes 2 campaigns in the last 30 days)
2nd Increase traffic by saving costs.
Three Go to conversion.
It is the launch of a smart commodity campaign instead of a standard shopping campaign.
The result:
1 . A significant decrease in the cost of the click from 2.8-3 UAH to 0.45-0,55 UAH. (The average price of a click is 1.18 UAH, which includes 2 campaigns in the last 30 days)
2nd Increase traffic by saving costs.
Three Go to conversion.