The customer was one of the britain's olnaine-shops of electronics in the sub-gallow of sports arrangement. In 3 months before my hiring they migrated from Magento to Shopify. After the migration, the traffic dropped. I agreed to conduct a technical investigation, and then complete audit and strategy development.
The Decision:
- Traffic reduction investigation (results below)
Full SEO Audit
- Correction of common technical problems by Shopify
Standardization of product page optimization
Correction of unemployed entry links
- Conversion of non-posted reference of manufacturers in the input link
Creating and implementing a collection (categories) based on content
SEO-optimized site structure and internal links
The Results:
- Increased traffic from Google by 185,52% from July 2022 to July 2023 (from 7,32 thousand). to 20.9 thousand The Visit)
Google’s traffic increases by 40% compared to migration levels
The Decision:
- Traffic reduction investigation (results below)
Full SEO Audit
- Correction of common technical problems by Shopify
Standardization of product page optimization
Correction of unemployed entry links
- Conversion of non-posted reference of manufacturers in the input link
Creating and implementing a collection (categories) based on content
SEO-optimized site structure and internal links
The Results:
- Increased traffic from Google by 185,52% from July 2022 to July 2023 (from 7,32 thousand). to 20.9 thousand The Visit)
Google’s traffic increases by 40% compared to migration levels