Health & Household | Amazon PPC
The primary goal was to enhance sales and profitability for a product in the "Health & Household" category on Amazon, aiming to break into the Top-10 of its sub-category. The market presented a highly competitive environment with numerous well-known competitors, diverse pricing strategies, and a plethora of reviews.
Advertising Campaign Audit and Optimization: Analysis of the client's existing ad campaigns revealed high Acos and a limited use of mid and low-frequency keywords. We deployed a strategy focusing on a broad range of keywords, including low, mid, and high-frequency ones, along with competitors' ASINs, and detailed semantic work. Our approach also included precise control over high-frequency keywords in both ads and organic search. Sponsored Product ads were extensively used to enhance organic rankings and sales.
Promotions and Discounts: To boost conversion rates and attract more sales, we utilized coupons, Lightning Deals, and 7-day Deals.
Listing Optimization: The client took an active role in listing optimization, updating main images, titles, and conducting A/B testing of bullet points. This, combined with the use of relevant keywords, positively impacted product ranking, CTR, and CVR.
In 15 months, we achieved a 5.5x increase in product sales, advancing from Top-50 to Top-10 in the niche category, while maintaining Acos at 38.88%. Moreover, we increased the organic sales percentage from 42.13% to 65.66%, significantly boosting profitability.
High Competition: Flexibility in ad structures and the strategic use of discounts, coupons, and deals helped us respond effectively to market trends and redirect traffic as needed.
Limited Budget: Initially hesitant, the client's perspective shifted as targeted budget allocations led to improved metrics and eventually, an unlimited ad spend.
Narrow Structure: Expanding the semantic core to capture high organic positions for low-frequency words increased the organic share in sales. Manual management of high-frequency keywords was also crucial in maintaining top-selling positions.
Advertising Campaign Audit and Optimization: Analysis of the client's existing ad campaigns revealed high Acos and a limited use of mid and low-frequency keywords. We deployed a strategy focusing on a broad range of keywords, including low, mid, and high-frequency ones, along with competitors' ASINs, and detailed semantic work. Our approach also included precise control over high-frequency keywords in both ads and organic search. Sponsored Product ads were extensively used to enhance organic rankings and sales.
Promotions and Discounts: To boost conversion rates and attract more sales, we utilized coupons, Lightning Deals, and 7-day Deals.
Listing Optimization: The client took an active role in listing optimization, updating main images, titles, and conducting A/B testing of bullet points. This, combined with the use of relevant keywords, positively impacted product ranking, CTR, and CVR.
In 15 months, we achieved a 5.5x increase in product sales, advancing from Top-50 to Top-10 in the niche category, while maintaining Acos at 38.88%. Moreover, we increased the organic sales percentage from 42.13% to 65.66%, significantly boosting profitability.
High Competition: Flexibility in ad structures and the strategic use of discounts, coupons, and deals helped us respond effectively to market trends and redirect traffic as needed.
Limited Budget: Initially hesitant, the client's perspective shifted as targeted budget allocations led to improved metrics and eventually, an unlimited ad spend.
Narrow Structure: Expanding the semantic core to capture high organic positions for low-frequency words increased the organic share in sales. Manual management of high-frequency keywords was also crucial in maintaining top-selling positions.
Kyiv 
Available for hire