33 leads for $11 for cosmetology services in Latvia

Project and Goals:

A marketing campaign was conducted for a cosmetology clinic in Latvia. The primary goal was to increase the number of service inquiries, such as skincare procedures, injections, and facial cleanings, while maintaining a minimal customer acquisition cost.

Challenges:

High competition in the cosmetology market made it challenging to differentiate the clinic's offerings. The key challenge was to find an effective targeting strategy and build trust with the audience.

Actions Taken:

1. Targeting was set up.
2. Creatives were developed to highlight professionalism, affordability, and the use of high-quality products in procedures.
3. Retargeting campaigns were launched to bring back users who showed interest but didn’t book a service.
4. Multiple ad formats were tested to improve efficiency.
5. The landing page was optimized for maximum user convenience and conversions.

Results:

Number of inquiries: 33 in one month.
Average cost per inquiry: $11.

The campaign successfully achieved its objectives, demonstrating how effective targeting and a well-thought-out strategy can attract clients even in a highly competitive market.