The Pethappy Zoo

Design and design for the pet shop "Pethappy".The following tasks have been fulfilled in this project:
the study of this market segment;
Analysis of the company’s starting position among competitors;
assessment of the target audience (age, gender, personal qualities, characteristics);
Analysis of competitors (their advantages and weaknesses);
Analysis of the purposes and desired results of the site;
- Implementation of text content for the site;
- the study of perception and interaction of the visual component of the site on the CA;
Choosing a font pair;
the development of the logo;
Selection of flowers;
Selection of forms for the site;
Developing unique icons;
Selection of images.Characteristics of selected colors for the site.Based on this topic, two accentuable colors were selected - orange and white, which express exclusively positive emotions, as the site is designed for lovers of pets, good and careful people.Therefore, the site design, calling for certain associations, encourages to make a purchase for your beloved pet.