SHELFIYE
Shelfiye is a premier distributor specializing in high-quality skincare, facial, and body care products. Committed to excellence, we offer a curated selection of cosmetics crafted from natural ingredients and rigorously tested in laboratories to ensure safety and effectiveness. Our assortment primarily features top-tier Korean and European brands, bringing the finest innovations in beauty to our customers.
CUSTOMER PROBLEM AND NEED
The company's website, built on a standard constructor, fails to stand out among competitors. The lack of structure, style, and user-friendliness complicates navigation, leaving customers without clear information about the products, their benefits, despite the cosmetics undergoing rigorous selection and testing.
Main objectives of the project:
*The redesign should be modern, stylish, and user-friendly while reflecting the scientific approach behind the formulation and testing of cosmetics.
*It’s essential to emphasize product accessibility for women without positioning it as exclusive luxury skincare.
*The website must convey care for every customer, catering to the needs of modern, beauty-savvy women and helping them quickly find relevant information.
*The primary goal is to boost sales and conversions through an intuitive, smart design that highlights the products, their quality, and affordability while ensuring seamless navigation and a positive user experience.
DECISION
The brand is not about luxury, but is designed for all women aged 25 to 37 who take care of themselves, understand cosmetic ingredients, and seek high-quality products without overspending.
* Creating a modern smart website (developing a homepage that highlights the e-commerce's advantages and personalization for customers)
* Prioritizing product search filters.
* Designing new product cards on the page.
* Developing a product map.
* Shopping cart and detailed product description with the option to choose similar items.
* Personalizing user notifications.
RESULT
The design is consistent with the client's wishes — it is not a luxury site, but demonstrates a smart approach that emphasizes accessibility. The main focus is on scientific product testing, building trust in the brand.
The personalized approach ensures each customer feels valued and unique, boosting conversion rates and leaving a positive impression.
#ui #ux #webdesign #redesign #ecommers
CUSTOMER PROBLEM AND NEED
The company's website, built on a standard constructor, fails to stand out among competitors. The lack of structure, style, and user-friendliness complicates navigation, leaving customers without clear information about the products, their benefits, despite the cosmetics undergoing rigorous selection and testing.
Main objectives of the project:
*The redesign should be modern, stylish, and user-friendly while reflecting the scientific approach behind the formulation and testing of cosmetics.
*It’s essential to emphasize product accessibility for women without positioning it as exclusive luxury skincare.
*The website must convey care for every customer, catering to the needs of modern, beauty-savvy women and helping them quickly find relevant information.
*The primary goal is to boost sales and conversions through an intuitive, smart design that highlights the products, their quality, and affordability while ensuring seamless navigation and a positive user experience.
DECISION
The brand is not about luxury, but is designed for all women aged 25 to 37 who take care of themselves, understand cosmetic ingredients, and seek high-quality products without overspending.
* Creating a modern smart website (developing a homepage that highlights the e-commerce's advantages and personalization for customers)
* Prioritizing product search filters.
* Designing new product cards on the page.
* Developing a product map.
* Shopping cart and detailed product description with the option to choose similar items.
* Personalizing user notifications.
RESULT
The design is consistent with the client's wishes — it is not a luxury site, but demonstrates a smart approach that emphasizes accessibility. The main focus is on scientific product testing, building trust in the brand.
The personalized approach ensures each customer feels valued and unique, boosting conversion rates and leaving a positive impression.
#ui #ux #webdesign #redesign #ecommers
Ukraine 
Available for hire
Offer work