by xleb

What should be the business identity?Spoiler: Logo ≠ identics.In order to develop idents, an insight is needed.A beautiful word for the name and a bright color for the style is not enough.The identity must transmit the main fist so accurately that it remembers the customer.To do this, we first need to get into the history and essence of the product.If the brand is proud of breadless bread, it is worth noting this advantage.After all, drinks began to be used in industrial scales recently to increase production turnover.And before the bread was prepared on the cabbage, it was useful and kept fresh for longer.So how can I tell you about it with the help of identics?The title.Already in the Neyming we emphasize the ancient recipe of bread and called the bakery "xlěbъ" - the word comes from the Praslavic language.So we emphasize the history of recipes and showed that the main fist of the bakery is bread, although it sold another bakery.The logo.Here we continue the story of the connection of the product with the old recipe made in a new order.They used a font solution with signs of ethnic literacy, but in a modern grotesque form.Elements of graphics.Based on graphics in the logo and recognizable font, we use a characteristic reception for ancient writing - a shiny, horizontal pattern.Now you don’t need to distribute the logo everywhere, because the brand becomes recognizable by a single graphic receipt.#logotype #firma style #graphic #identity #logo #logotype #brandbook #branding #dtp #design #log #slogans #naming #Illustration #name #slog #brandbook #branding #advertising #identity #illustration #strategy