Oksana Vasylieva

GENERAL INFO:

Experience in public and private sectors of economy, commercial projects and in the state non-profit. Good knowledge of Ukrainian market, its peculiarities. Used to perform administrative functions, organized projects, events, public relations functions. I took part in the events; spoke during training programs, conferences.

Responsibilities included analytical work (analysis of the macroeconomic, social situation in Ukraine, marketing research, planning and forecasting), preparation of appropriate budgets, reports, working out presentations, promotion materials (printing, internet), and educating materials (training programs). I am skilled in Internet resources management and in work with contractors.

My recent experience is languages work (copywriter, re-write and translation) in Ukrainian, English, Russian. I have a relevant education and a diploma and used to perform translation work in my previous working places.  

PC skills: MS Office, Excel, Power Point, Publisher, Lotus Notes, Google Docs, Google My Business, photo/video applications, Adobe applications (Photoshop, Illustrator), Figma, 1C8, SMM (planning, working out, administrating relevant resources, pages), simple web-pages creation/administration (WordPress, Tilda, Goodge My Business), organic search, context advertising / PPC (Google Ads – AdWords, Google Analytics, FB Ads) etc.

Driver’s license category “B” and driving skills since 2003. 

Languages: Ukrainian and Russian – native, English – fluent, German – basic. 

EXPERIENCE:

Copywriting, re-writing (English), translation (remote work), SEO TM Digital Agency (“IT Hub”); January 2019 – Present

Links to project examples (Amazon goods reviews): https://pickyadvisor.com; https://pickynanny.com; https://topgardeningtools.com

Marketing Projects Manger, A-Project, Zhytomyr (architectural projects and engineering); September 2018 – Present

Creating marketing concept and promotional plan for the architectural bureau, budgeting relevant activities

Visualization, branding of the bureau: logo, fonts, colors etc., merchandize

Company’s Internet presence: creation of the landing page, Facebook page, reference sites listing (specialized and general directions)

Writing, proofreading of the presentation, advertising and promotion texts, their placements

Selecting visualization for presentations, FB posts and web pages, photos, pictures, infographics etc.

Creating advertising materials, announcements, posts, informational articles on the relevant resources

Links to web-resources: https://www.facebook.com/projectdoc; https://projectdoc.business.site

PR Project Manager, Region Development Agency, Zhytomyr region (government non-profit organization); December 2017 – September 2018

Defining and developing communication strategy of the Agency; organizing communication means of the Agency: Internet (web-site, social media, its promotion, SMM), events (trainings, seminars, round tables, presentations), work with media, conferences/forums planning and participation, etc.

Development of agency’s branding, logo, visual concept design, maintaining relationships with external designers, agencies and promotion suppliers

Preparing press releases, providing regular updates of Internet information (news, articles, forms, questionnaires, photos); preparing presentations, training materials, questionnaires (Ukrainian, Russian, English).

Performing the activities aimed at the region’s promotion: preparing and publishing an investment brochure, investment articles in English language editions, advertising – English-speaking target audience

Conducting related researches, preparing presentations (Power Point) and a brochure (printed version) of Zhytomyr region investment opportunities

Updating and maintaining local market materials, macroeconomic information about the region, resources, benefits of the region, amalgamated territorial communities information (reform progress, situation in ATCs, investment attractiveness analysis)

Projects in Region Development Agency, Zhytomyr region

Zhytomyr region. Invest and get Profit! (http://bit.ly/Zhytomyr-region-Invest): an English-language investment brochure about Zhytomyr region for potential investors (electronic and printed version)

Internet publications: http://bit.ly/Inventure-Prospective; http://bit.ly/KP-Article-ZT

News coverage on: http://zrda.org/news (UA/EN)

FB, IN, YouTube: http://bit.ly/FB-Agency; http://bit.ly/IN-REG-Agency-ZT; http://bit.ly/YT-Agency-ZT

Specialized editions’ articles: http://bit.ly/MIR-Event-TerritoryM

Newspapers comments: http://bit.ly/20zt-comments

Marketing Supervisor (2008 – 2011 Automobiles, 2011 – 2015 Motorcycles, Power Products direction), Honda Ukraine, LLC, Kyiv (official importer of Honda Motor Co.in Ukraine); April 2008 – June 2015 (2015-2017 - maternity leave)

Honda products (cars/MC/PP) full life cycle supervision:

study and analysis of the market, customers, competitors etc.;

proposing and providing necessary changes (advertising, promotional activities, price change or discounts, change in product (models line up), sales plan etc.)

Participation in the new product launches:

new product presentation; positioning analysis (new features, price, competitors, potential customers); participation in dealers’ trainings organization.

Organization of communication, promotion events, social projects, marketing researches (participation or supervision depending on the project), PR (working with journalists, preparing articles), ensuring relevant info in the company’s web-site, in social media, other digital or print information resources; budgeting necessary activities

Providing cars/MC/PP market study, analysis, reporting, presentations, forecasts on regular or ad hoc basis to the top management and Honda head-offices: 

general market, customers activity; competitor activity; Honda performance in the market (sales); finance reports (profit/loss); studying the situation in the regions of Ukraine, business trips to dealers.

Working out market forecasts (short-term/ long-term), plans for cars/MC/PP sales  

Carrying out marketing researches, collecting data, data processing and analysis. Preparing relevant presentations and recommendations. Participation in organization and speaking at different events (conferences, trainings, seminars)  

Projects in Honda Ukraine

Children Drawing Competition (2011, 2012, 2013)  (https://www.facebook.com/hondakonkurs): supervision of the event (working out the concept of the event, organization of the contest, advertising, web-site, awards distribution, POS-materials)

“Tarasova Gora” Motorbike festival sponsorship (2012, 2013): provision of advertising materials, exhibition vehicles, providing sponsorship of entertaining events (parties), organizing  the customers questionnaires

Contests and questionnaires: supervision of various customer activities -  questionnaires (web-site questionnaire, face-to-face interviews), contest in specialized magazines), exhibition questionnaires, dealers questionnaires, quizzes

Exhibitions: Motorbike Show (2012, 2013): motorbikes order, provision of advertising materials, POS, merchandize materials

Eurocar, JSC, Kyiv, Ukraine (official importer and producer of Skoda cars in Ukraine); May 2001 – April 2008

Marketing Specialist (Marketing Dep-t); 2006 – 2008  

Volkswagen Group products (Skoda, Seat) supervision (positioning, pricing, planning sales, stock accounting, training materials preparation)

Communication and promotion events, marketing researches (planning, organizing and participating in relevant activities)

Competitor activity analysis (price and promotional activity, new models launch etc.), price-lines, price-indices

Preparing plans for car sales and general market forecasts; economic situation analysis in the country and abroad; reporting to top management, Skoda head office, Volkswagen office

Economic situation analysis in the country and abroad

Fleet Sales Specialist (Sales Dep-t); 2004 – 2006 

Acting as a Key account manager to corporate customers and VIP-clients: negotiations, participating in tenders, commercial proposals, contracts concluding, supervising cars ordering, car delivery to the customer, deal closure, invoicing, initial accounting

Senior Administrator, (Sales Dep-t)(Closed JSC «Praga Auto»); 2001 – 2004 

Working with car dealers: cars orders, invoicing, preparing documents for car registration in the road police (MREO), stock control, pricing (cars price change, calculating dealers margin) 

Supervising the department activity (4 administrators)

Supplying the dealers with the merchandize, advertising materials, corporate identity elements, collecting dealers orders, importing and distributing POS and merchandize materials from Skoda Auto (Czech Rep.), assistant to Sales dep-t Director, translation, interpreting

Projects in Eurocar

Fuel Economy Contest for Skoda Owners (2004, 2005, 2006): (Kyiv + regions of Ukraine): participation in general overview, business trips to dealerships (supervising contest, organizing necessary activities, awarding participants), attracting sponsorship

SIA, VAAID AutoShow (2005-2007) (Kyiv Auto Show): participation in general overview

Administrative Assistant, Kungard, Foreign Investments Company (Norwegian Owned), Kyiv; August 2000 – May 2001

Assistant to Director; sales personnel supervision; translation, interpreting

Secretary, Administrative Assistant, ANCOR SW Agency, LLC, Kyiv (recruiting agency); July 1998 – July 2000

A secretary to the office; translation, interpreting; working with applicants 

EDUCATION:

English and German Linguistics, Translation and interpreting (Degree: Specialist/MA), I.Franko State University, Zhytomyr (Teachers’ Training)

Marketing (Degree: Specialist/MA), European University of Finance, Management and Business, Kyiv

COURSES, TRAININGS:

Good communication skills, good analytical skills; able to perform routine work, act in a team and individually; target oriented; able to learn quickly; open to new experience, information and skills; experienced in working in the international environment; client-oriented; organization and time-management skills.