Андрей Гуваков

Копирайтинг, редактура, рерайт, слоганы, создание рекламных кампаний, перевод с английского, испанского, редактура переводов, режиссура, написание сценариев, монтаж.

Копирайтер со стажем более 20 лет. Автор слоганов «Велла. Вы Великолепны», «Денди. Играют все!», «Мегафон. Будущее зависит от тебя».

Работал копирайтером и руководителем творческой группы в международных рекламных агенствах: BBDO, TBWA, Saatchi & Saatchi, Lowe/Adventa, DDB. Клиенты: Tampax, Wella, KosmosTV, Pepsi, 7Up, Mirinda, Wrigley’s, Snickers, Pickwick, Ernst & Young, Tuborg, McDonalds, Megafon (mobile operator), Schwartzkopf & Henkel, Knorr, Istok (beverages), VW, concern Kalina (cosmetics), Philips, участвовал в запуске iPhone на российском рынке в 2008 году.

С 2013 работаю переводчиком с английского и испанского языков.

Ниже подробное резюме:

Experience

Freelance copywriter, proofreader and translator August 2015 – current

 adidas eCom products, BMS Clinical research, various clients, including IT, medicine, health and well-being

Copywriter, proofreader and translator June 2013 – August 2015

 World Writers

Transcreation for adidas eCom products: sports shoes, closes apparel and equipment

Creative group head August 2011 – April 2012

 BBDO White and Proximity (Moscow). Campaign for Bacardi brands: Dewar's, William Lawson's, Renaissance

Credit Bank

Creative director April 2010 – June 2010

 DDB Yellow (Moscow). Work on the advertising campaign for Lipton Ice Tea.

Creative director 2005 – 2010

 Cominter — small agency specializing in production and placement of social advertising. Low budgets, many

awards. Concept development, art direction, shooting and editing, supervising of advertising materials

development. Projects: "Я выбираю спорт "(I choose sports), "Они победили " (They won), "Семья " (Family), "Россия  -

это мы " (Russia are we), "БлагоТворитель " (The philanthropist), "Берегите детей " (Care the children), "Ваше Право "

(You have the rights).

Senior copywriter July 2008 – December 2008

 Advertising agency TBWA (Moscow).Concept development, copywriting, team leadership. Participated in

Launch of iPhone in Russian market. Proofreading and editing Russian version of Apple website including

tutorials, educational videos, supervising sound sessions. Other brands: Тройка -Диалог  (investments), Pelican

(apparel), Nissan, Jameson

Creative group head January 2005 – December 2006

 Advertising agency Lowe/Adventa (Moscow). Beer brands: Клинское , Толстяк ; juices: Rich, Добрый , Nico, Ясли -

Сад , mobile operator Beeline (corporate segment). Team leadership, creative process management,

supervising photo shooting and TV ads making. Development brands from scratch, participation in tenders.

Copywriter February 2003 – December 2004

 DDB (Moscow) Full spectrum of advertising, concept development, copywriting for:

Tuborg, McDonalds, Megafon (mobile operator), Schwartzkopf & Henkel, Knorr, Istor (beverages), VW, concern

Kalina (cosmetics), Philips. Participation in tenders and presentations.

Freelance copywriter 2001 – 2002

 Full spectrum of advertising, concept development, copywriting for:

Wrigley X-cite, the project "Sports vs. drugs" (interviewer/moderator, scriptwriter, editor, film director, First prize at

Social Advertising Festival), Frito Lay, Electrolux.

Copywriter 2000 – 2001

  Advertising agency BBDO Moscow.

Full spectrum of advertising, concept development, copywriting for:

Wrigley Orbit, Alfa bank (finance), coffee Elite, Pepsi Light, juices Фруктовый сад , Тонус .

Copywriter 1999 – 2000

 Advertising agency Saatchi & Saatchi Moscow

Full spectrum of advertising, concept development, writing copies for:

Beer brand Golden Barrel, Turkey tourism, coffee Magestic.

Copywriter 1993 – 1998

 Advertising agency BBDO Moscow.

Brands: Tampax, Wella, KosmosTV, Pepsi, 7Up, Mirinda, Wrigley’s, Snickers, Pickwick, Ernst & Young...

Copywriter 1992 – 1993

 In-house advertising department Steepler company (computer equipment wholesaler, CGI stations and

software sales).

Scriptwriter and film director 1990 – 1993

 ATV (televison company)

Creation of business and travel TV programs, making of advertising and promotional materials

Freelance radio producer 1990 – 1993

 Radio advertising, participation in the launch of two Moscow FM stations: Maximum and Radio 101

Heart surgeon 1988 – 1989

 Novosibirsk Institute of Circulatory Pathology, Aorta Pathology Department.