Alina Reshetnyak

Deputy Head of Marketing Department

Company NameMFC Gulliver

Dates Employed Sep 2016 – Nov 2017

Employment Duration1 yr 3 mos

Full coordination of the digital-direction:
- developing and implementation Digital-strategy;
- coordination of vendors in all areas of online promotion (SEO, MEDIA, PPC, etc.)
- comprehensive SMM (developing SMM strategy, content writing, working with contractors);
- organization of online-broadcasts;
- development, launch and support of the site;
- content management of digital-dashboards;
- monitoring implementation of KPIs across all the directions.
Also full coordination of ATL-direction:
- creating ATL-strategy;
- Media planning, working with such channels as OOH Advertising, Metro, Radio, Digital;
- ATL budget management.

Achievments:
Developing and launching the site https://gullivercenter.com/
#2 on Facebook among Ukrainian Shopping Centers (number of fans)
34% SOV in Internet among Ukrainian Shopping Centers ( (Leadership)
Online-translation organization on the Main Year Event
Creating 3D tour from Google.

Head of ORM Department

Company NameSeomarket

Dates Employed Dec 2014 – Apr 2016

Employment Duration1 yr 5 mos

- Development of working standards in department;
- Creating the base of contractors;
- Recruitment and team building;
- Preparation of commercial offers for clients;
- Meetings with potential clients;
- Controlling the KPIs of department projects.

SMM

Company Namemodna Kasta

Dates Employed Nov 2015 – Mar 2016

Employment Duration5 mos

LocationKyiv

- Development and implementation of SMM-strategy;
- Preparation of content (preparing technical task for designers, writing texts);
- Preparing and conducting activities;
- Organization of joint activities in social networks with partners;
- Participation in large-scale action Black Friday-2015;
- Preparing project reporting.

SMM course lecturer

Company NameИнститут последипломного образования "КРОК"

Dates Employed Nov 2015 – Nov 2015

Employment Duration1 mo

Сreating and teaching course "SMM for business" .