for BinomAi.com

1. About the project

Product: AI platform Binom Ai
Landing page:

• binomai.com — landing

Platform:

• app.binomai.com — registration and work within the system

All analytics is connected:

• Google Tag

• Google Analytics

• GTM

• events are set up

• Meta Pixel is installed

It is necessary to check the correctness of conversion tracking in Google Ads.

2. Useful actions (conversions)

It is necessary to build a hierarchy of event value.

List of events:

1. Useful actions on the landing page binomai.com

2. Registration on the platform https://app.binomai.com/login

3. Email confirmation

4. Starting a dialogue with an internal consultant

5. Trial registration

6. Payment

Task:
to build campaign optimization gradually —
first on top events (when data is insufficient),
then switch optimization to more valuable events as statistics accumulate.

Important:
it is necessary to propose a strategy for transitioning between optimization stages.

3. It is necessary to set up 3 advertising directions

I. Brand search campaign (Search)

Goal:
to capture all traffic by brand and occupy top positions.

Queries:

• binom

• binom ai

• binom.ai

• binomai.com

• binom ai platform

• binom synthetic employees

• binom artificial intelligence

• binom synthetic employees

• binom in different languages

• binom seller

• binom tech support

• binom hr

etc.

Task:

• collect semantics

• set up negative keywords

• set up ad extensions

• ensure maximum visibility

II. YouTube Remarketing (Video)

There are short videos for prerolls.

It is necessary:

• set up YouTube Video Campaign

• create audiences:

  • website visitors

  • registered but without trial

  • started a dialogue but without trial

  • set up trial

  • paid

  • watched video 25–50–75%

Optimization:
for useful actions (by priority of value).

III. Banner campaigns (Display / Performance Max)

There are ready-made banners of all formats.

It is necessary:

• set up lead generation

• launch campaigns with conversion optimization

• set up correct event value transmission

• propose a structure:

  • separate campaigns

  • or Performance Max with asset group separation

Important:
implementation of the logic of gradual optimization switching:
from registration → to trial → to payment.

4. What is required from the specialist

1. Propose account architecture

2. Set up campaigns

3. Check tracking accuracy

4. Set up remarketing audiences

5. Set up bidding strategy

6. Provide budget forecast

7. Explain scaling logic

5. Experience required

• A specialist who understands the B2B/B2C SaaS model is needed

• Not interested in launching “one campaign for everything”

• A logical structure and optimization strategy are needed