monotours24.de — an online travel agency specializing in selecting individual tours in Germany and Europe. Core values — comfort, individual approach, and reliability.
Goals:
Develop a memorable, stylish, and versatile logo that reflects the essence of the brand and inspires trust among travelers.
Target audience:
Middle and upper-middle income, tourists aged 20–55, speaking German and English, who enjoy organized but flexible travel.
Design preferences:
Colors: blue (reliability), orange (energy), possibly soft contrasting accents.
Font: modern, readable (sans-serif).
Emotions: lightness, inspiration, confidence, comfort.
Images: stylized suitcase, compass, map, route line, minimalism.
Logo requirements:
Versatility and scalability (icon and text — separately and together).
Simplicity and recognizability in different sizes.
Availability of a favicon version (16x16, 32x32, 48x48).
Versions for social media (Instagram avatar, Facebook, icons).
Versions for the website (main logo, favicon).
Versions for documents, invoices, letters, and printed materials (business cards, brochures, contracts).
Ability to use both color and monochrome versions.
Usage:
Website, social media (Instagram, Facebook, etc.), printed materials (business cards, brochures, contracts, invoices), email signature, merchandise (t-shirts, bags).
File formats:
AI, EPS, PDF, SVG, PNG (with transparency), JPEG.
Mandatory versions: color, black-and-white, inverted.
Sizes for favicon: 16x16, 32x32, 48x48.
Sizes for social media (minimum 1080x1080 for Instagram).
