Welcome!
The goal of the Starberry brand is to provide the opportunity for self-expression, mood, and style in the form of prints combined with comfortable clothing (t-shirts, hoodies, sweatshirts, long sleeves)
Currently, there is no competition system on this platform, so support has allowed publication in the form of a project.
Therefore, we invite you to participate in the competition, receive a cash reward, and the opportunity for ongoing collaboration with the large Ukrainian brand Starberry.
About us:
The direction of prints for the brand: aesthetics, philosophy, Ukrainian symbolism and culture, humor.
Assortment:
Oversized t-shirt
(white, black, light blue #87CEFA, khaki #556B2F)
Women's t-shirt
(white, black, light blue #87CEFA, pink #FFC0CB, purple #DA70D6)
Long sleeve
(cream, black)
Oversized hoodie
(cream, black, light blue #4682B4, pink #FF69B4, purple #DA70D6)
Oversized sweatshirt
(cream, black, light blue #4682B4, pink #FF69B4)
Women's sweatshirt
(cream, black, light blue #4682B4, pink #FF69B4)
From you
To participate:
Specify the name of the print; its meaning and description. It must be unique. Use interesting placements. The print must be in vector format. Optimize the color palette for the clothing background in white, black, light blue, and pink colors. Present in a format convenient for you.
After being selected as the winner, you need to:
1) Visualization of the print on the products listed here in all colors (you can find photos without prints on our website https://starberry.com.ua/katalog_he/, with a filter by sections "Basic")
2) Prepare the print files for printing (with specified print sizes in cm), CMYK, 300 DPI.
After determining the winner and receiving the financial reward, the rights to the print will belong to the Starberry company. Reselling it to other companies is prohibited.
Examples of our prints that we love and our clients love, to understand the direction we will follow in selecting the winner:
Terms of Reference:
1. General information:
- Client: Starberry Clothing Store
- Assortment: Shorts, t-shirts, sweatshirts, t-shirt sets, basic t-shirts, printed t-shirts, and t-shirts with custom writing.
- Target audience: Young people aged 18-35 looking for unique, stylish clothing with an emphasis on individuality, patriotism, humor, and modern trends.
2. Project goal:
To develop creative ideas for new prints that will be popular among the target audience. Ideas should reflect the uniqueness of the brand, consider modern trends, and align with customer values.
3. Main tasks:
Prints should be relevant and correspond to current trends in fashion and culture.
Consider humor, patriotism, and individuality that are characteristic of the Starberry audience.
Pay attention to the color palette that will blend well with the dominant white, black, and khaki colors in the assortment.
4. Design requirements:
Format: Vector format (.ai, .eps)
Size: Prints should be adapted for placement on various types of clothing (t-shirts, shorts, sweatshirts).
Style: Modern, minimalist, or illustrative, but with clear details.
Uniqueness: Prints must be original, not using someone else's copyrighted works or elements.
5. Ideas for inspiration:
Current events: Use themes of contemporary events, patriotic motifs, or cultural memes.
Motifs: Patriotic symbols of Ukraine, famous quotes or phrases, modern slogans.
Humor: Light, unobtrusive humor that emphasizes the individuality and uniqueness of the clothing owner.
Thematic prints: Mountain landscapes, urban motifs, nature, travel.
6. Collaboration process:
Providing the first sketches in .jpg format for review.
-Discussion and adjustment of sketches according to the client's wishes.
Providing final versions in vector formats.
7. Deadlines:
The first version of sketches – within 5 working days after the publication of the project terms of reference.
Adjustments – within 2 days after receiving comments.
Final version – within 1 day after approval of sketches.
8. Contact information:
- Contact person: Alina, head of the design department at Starberry.
9. Additional requirements:
All materials must be transferred with usage rights, including commercial use, without restrictions.
Starberry company commits not to use designs that did not pass the selection in the competition and were not paid to the performers and participants.
