Google Ads dla E-Commerce: 520 tys. zł Wartości Konwersji

Case study for Google Ads for the online store SaleWay: https://saleway.org/

Niche: online store of Amway products, cosmetics, care products, household chemicals, and home goods.

Overall result:
➤ Value of conversions: 520,034.85 PLN (+46.85%)
➤ Advertising expenses: 142,358.39 PLN (+69.73%)
➤ Return on advertising: 3.65
➤ Conversions: 468.00 (+108.93%)
➤ Cost per conversion: 304.18 PLN (-18.76%)
➤ Conversion rate: 2.55% (+137.58%)
➤ Total conversions: 3,311.82 (+88.76%)
➤ Total conversion rate: 18.07% (+114.64%)
➤ Average value of conversion: 1,111.19 PLN

Key result:
➤ With an increase in advertising expenses by 69.73%, it was possible to increase the number of main conversions by 108.93%.
➤ The cost per conversion decreased by 18.76%
➤ The total value of conversions amounted to 520,034.85 PLN, which is 46.85% more than last month.

Summary
➤ In 30 days, Google Ads brought 520,034.85 PLN in conversion value for the project with expenses of 142,358.39 PLN.