Google Ads Dla Agroniszy: 3,94 mln zł Dochodu Za 30 Dni

Case study for Google Ads for the online store of agricultural products TD Everest: https://td-everest.com.ua/

Niche: plant protection products, fertilizers, seeds, and agricultural products for farmers and agribusiness.
Comparison: with the previous 30 days.

Overall result
➤ Revenue: 3,940,178.79 UAH (+55.49%)
➤ Advertising expenses: 521,983.08 UAH (+30.27%)
➤ Conversion value: 3,652,995.40 UAH (+51.94%)
➤ Advertising return: 7.00 (+16.63%)
➤ Conversions: 3,630.08 (+51.20%)
➤ Orders: 1,416.88 (+58.25%)
➤ Cost per conversion: 143.79 UAH (-13.84%)
➤ Conversion rate: 3.06% (+50.42%)
➤ Average order value: 2,710.20 UAH (-1.75%)

Key result
➤ With an increase in advertising expenses by 30.27%, it was possible to increase revenue by 55.49%, conversion value by 51.94%, and the number of orders by 58.25%.
➤ At the same time, the cost per conversion decreased by 13.84%, meaning that advertising started to yield more results with better efficiency.
➤ Over 30 days, Google Ads generated 3.94 million UAH in revenue for the project with expenses of 521.98 thousand UAH.