Restauracje w pobliżu PPC Consultant - Resort Niche
To było więcej eksperymentu: jak tanio może być cena leads w niche ośrodka?
Wyniki: szybko rosnący ruch (2x, 3x w 3rd week). The 3rd week brought 4 leads za $1,16 each. To było 70% tańsze niż zaplanowano.
The client wanted a Yandex Display Network campaign only. The maximum CPC had to be $0,04; cost per lead (CPL) - $3,90. Codzienna liczba leads – co najmniej 100.
The marketing funnel was simple: drive traffic to a landing page - subscribe to a free consultation - offer paid resort service.
I did not change a web site, used only texts from a landing page in ads creatives.
#PKK #Mediabuying
Wyniki: szybko rosnący ruch (2x, 3x w 3rd week). The 3rd week brought 4 leads za $1,16 each. To było 70% tańsze niż zaplanowano.
The client wanted a Yandex Display Network campaign only. The maximum CPC had to be $0,04; cost per lead (CPL) - $3,90. Codzienna liczba leads – co najmniej 100.
The marketing funnel was simple: drive traffic to a landing page - subscribe to a free consultation - offer paid resort service.
I did not change a web site, used only texts from a landing page in ads creatives.
#PKK #Mediabuying
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