Facebook Ads for Wild Nature Shoes
The client was selling wild nature shoes directly from the landing page.Было много других онлайн-магазинов с тем же продуктом.Мы хотели тестировать, как landing page works and gather data for the conversion funnel building.I have run 3 tests and during that period we got:
11 лидов;
- total spent: $69.38;
- the average cost per lead (CPL): $6.31;
The allowed CPL был $6.16.The first campaign had CPL $5.97, the second one was expensive: $8.95 per lead.После анализа мы увидели это:
- мужчины покупали лучше, чем женщины;
- people were interested more in shoe resistance to extreme conditions (э.g.: cuts, sharp surfaces, waterproofing);
- such shoe peculiarities as the material it is made of interested less. - такие обувь peculiarities as the material it is made of interested less.В общей сложности, I was testing 3 images, 3 text variants.The third test was experimental and ran 2 video ads and 1 images gallery.Во время кампании, Facebook Pixel был собирать 5 персонализированных аудиенций для 3 дополнительных remarketing кампаний.I have also written an informational article that had to tell about these shoes in detail and warm its readers up.
11 лидов;
- total spent: $69.38;
- the average cost per lead (CPL): $6.31;
The allowed CPL был $6.16.The first campaign had CPL $5.97, the second one was expensive: $8.95 per lead.После анализа мы увидели это:
- мужчины покупали лучше, чем женщины;
- people were interested more in shoe resistance to extreme conditions (э.g.: cuts, sharp surfaces, waterproofing);
- such shoe peculiarities as the material it is made of interested less. - такие обувь peculiarities as the material it is made of interested less.В общей сложности, I was testing 3 images, 3 text variants.The third test was experimental and ran 2 video ads and 1 images gallery.Во время кампании, Facebook Pixel был собирать 5 персонализированных аудиенций для 3 дополнительных remarketing кампаний.I have also written an informational article that had to tell about these shoes in detail and warm its readers up.
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