Cross-targeting campaign (new approach)

The idea of the campaign is to loop the advertisement of similar brand products. So that users could see other product options, go to our other listings and buy more brand products.

Goals:
1. Organize cross advertising with convenient ways to optimize.
2. Increase upsells ans cross-sells.

My actions:
1. Creating a list of products divided into groups to assign the correct bids.
2. Creating cross-targeting campaign.
3. Weekly optimization.

Timeline:
First week - After the initial settings, the campaign had 68 orders with ACoS 30,86% per week.
Second week - After the initial optimization based on the first data, the campaign had 105 orders with ACoS 25,69% per week.

Results:
1. Despite the fact that the campaign has been working for only a month and it is at an early stage of optimization, we have been getting more than 100 extra sales per week.
2. ACoS is about 25% and it gradually decreases.
3. We can directly influence upsells and cross-sells.

#amazon #amazonppc