Cross-targeting campaign (new approach)

The idea of the campaign is to loop the advertising of similar brand products. So that users could see other product options, go to our other listings and buy more brand products.

The Goals:
1 . Organize cross advertising with convenient ways to optimize.
2nd Increase upsells ans cross-sells.

My actions:
1 . Creating a list of products divided into groups to assign the correct bids.
2nd Creating a cross-targeting campaign.
Three The weekly optimization.

The Timeline:
First week - After the initial settings, the campaign had 68 orders with ACoS 30.86% per week.
Second week - After the initial optimization based on the first data, the campaign had 105 orders with ACoS 25.69% per week.

The Results:
1 . Despite the fact that the campaign has been working for only a month and it is at a early stage of optimization, we have been getting more than 100 extra sales per week.
2nd ACoS is about 25% and it gradually decreases.
Three We can directly influence upsells and cross-sells.

Tagged with: amazonppc