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  1. Freelancers

Darya Guba

Sleeping face
Darya hasn't been on the service for a while.
But on Freelancehunt, there are also 1210 freelancers in category Contextual Advertising, who will professionally and timely complete a project of any complexity.

Ukraine Dnepr, Ukraine
5 years back
Available for hire available for hire
on the service 8 years
Client profile
  • ppc manager
  • amazon ppc
  • PPC Professional
Freelancer Darya G. — Ukraine, Dnepr. Core skill — Contextual Advertising

Rating

Successful projects
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Average rating
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Rating
235

Skills and abilities

Promotion

Translation

Writing

Portfolio


  • Cross-targeting campaign (new approach)

    Contextual Advertising
    Cross-targeting campaign (new approach) — example of freelancer's portfolio work in category Contextual Advertising
    The idea of the campaign is to loop the advertising of similar brand products. So that users could see other product options, go to our other listings and buy more brand products.

    The Goals:
    1 . Organize cross advertising with convenient ways to optimize.
    … 2nd Increase upsells ans cross-sells.

    My actions:
    1 . Creating a list of products divided into groups to assign the correct bids.
    2nd Creating a cross-targeting campaign.
    Three The weekly optimization.

    The Timeline:
    First week - After the initial settings, the campaign had 68 orders with ACoS 30.86% per week.
    Second week - After the initial optimization based on the first data, the campaign had 105 orders with ACoS 25.69% per week.

    The Results:
    1 . Despite the fact that the campaign has been working for only a month and it is at a early stage of optimization, we have been getting more than 100 extra sales per week.
    2nd ACoS is about 25% and it gradually decreases.
    Three We can directly influence upsells and cross-sells.

    Tagged with: amazonppc

  • The Toy & Games product

    Contextual Advertising
    The Toy & Games product — example of freelancer's portfolio work in category Contextual Advertising
    It is my first product from Toy&Games.The Goals:
    To push the first sales.2) ACoS < 30 %
    To find the most effective way to advertise.My actions:
    Check the ASIN for retail readiness and make edits.Analyze competitors, other resources and make a list of keywords.Develop a promotion strategy.Create and run advertising campaigns with automatic and manual targeting.At the first stage, optimize existing companies every day and keep abreast.To make decisions about placement efficiency and choose the best ways for ads.Testing category and product targeting.The Timeline:
    … 1.01 - 1.06 - Launched two companies: manual and automatic.In the first month, we identified variations that sold worse and paused its performance.As a result, ACoS in the automatic campaign has dropped from 84.57% to 46.6%.And after additional optimization, ACoS in the next months became about 30%.In addition, comparing the results of manual and automatic campaigns, we realized that the manual campaign figures are lagging behind despite optimization.It was decided to pause it.1.07 - 1.11 - I worked only with automatic campaign.It should be noted that many variations went out of stock and I had to use less effective variations.This affected the overall performance, but in general, ACoS was in the range of 11-20%.1.01 - 1.03 - I continue to look for the most effective placements.Category targeting did not show the desired result, now we are trying product targeting.Now ACoS is 26.2%.The Results:
    We've got first orders in a short time.An average ACoS is 29.41% (for all the time) and 23% (for the last 7 months).3) We found out that automatic targeting works better than manual ones for this product.We also found 4 of the most effective variations.#Amazonppc #Amazon

  • The Super Low ACoS

    Contextual Advertising
    The Super Low ACoS — example of freelancer's portfolio work in category Contextual Advertising
    Just a few days from the launch of the campaign.
    What do you really know about low ACoS? by :D

    Tagged with: amazonppc
  • 100 USD

    New product launch

    Contextual Advertising
    New product launch — example of freelancer's portfolio work in category Contextual Advertising
    Setting up #Amazon advertising campaigns for new product.

    The Goals:
    To get the first sale within 3 days.
    … 2) To get at least 50 orders per month.
    3) ACoS < 20%
    Be on the first page in organic search for the main keywords (the list has been defined).

    My actions:
    Check the ASIN for retail readiness and make edits.
    Analyze competitors, other resources and make a list of keywords.
    Develop a promotion strategy.
    Create and run advertising campaigns with automatic and manual targeting.
    At the first stage, optimize existing companies every day and keep abreast.

    The Results:
    We've got first orders within 3 days.
    We sold over 100 units in a month.
    An average ACoS is 8.43%.
    We've reached 60% first pages and 40% second pages in organic search (from our keyword list).

    by amazonppc

  • Amazon Advertising Accreditation

    Contextual Advertising
    Amazon Advertising Accreditation — example of freelancer's portfolio work in category Contextual Advertising
    43/45 correct answers, 25 minutes for execution.

Activity

  Latest proposals 5
Настройка PPC рекламы на amazon
2 USD
Amazon Personal project
2 USD
Небольшой компании требуется специалист по PPC рекламе в amazon.com
226 USD
Поддержка рекламных кампаний в GoogleAdwords
14 USD
Правки и ведение компании в Директе и Adword
16 USD