Anna Ivanova

https://www.linkedin.com/in/anna-ivanova-anatoliivna/

Experience 

Fullstack Developer

01/2024 - 01/2025 - education

Chief editor of SEO projects 01/2019 - 01/2023 
Formation of technical tasks for writing texts taking into account the requirements of SEO specialists. 

Distribution of tasks between different authors/editors/correctors and control of their execution of the order. 

Communicating directly with the customer, promptly solving various work issues with him, preparing reports for the client. 

For 3 years of work on SEO for an online store selling incubators and other agricultural products, managed to attract about 300 thousand unique clicks to the site from search engines 

PPC specialist 01/2015 - 01/2019 
Creation of advertising campaigns in Google Ads/Yandex. 

Direct and management of these projects. 

Analysis of statistics in Google Analytics, Yandex.Metrik. Audit of the client's active advertising campaigns. 

Identification of shortcomings, development recommendations to improve the effectiveness of it. 

Formation of the semantic core using publicly available software. 

Advertising campaigns for 30+ business projects in such niches: services for installation of plastic windows, doors, repair of apartments, dentistry, online sale of perfumes, sporting goods, stationery, dietary supplements and others. 90% of clients switched from a one-time service for setting up an advertising campaign to a long-term cooperation agreement.