Олександр Новіков

I am a highly skilled User Acquisition with 4+ years of experience in scaling paid acquisition across Tier 1–2 markets and high-competition niches. Led a team of 4 UAM specialists — managing priorities, budgets, and performance across all active campaigns. Developed proprietary analysis frameworks that improved team efficiency and decision-making speed. My expertise spans full-funnel strategy, multi-channel campaign management, and end-to-end funnel development — from creatives and offers to landing pages, pre-landers, and quizzes.

🔹 My Strengths:

✔️ Team Leadership — Led and mentored a team of 4 User Acquisition Managers. Distributed tasks, set priorities, controlled budgets, and developed a proprietary performance analysis strategy adopted across the team.
 ✔️ Multi-Channel Campaign Management — Managed campaigns simultaneously across Meta, X, Pinterest, Quora, and Reddit, driving higher-quality audiences and improved CR through cross-channel optimization.
 ✔️ Full-Funnel Ownership — Independently developed offers, landing pages, pre-landers, and quizzes from scratch, accelerating A/B testing cycles and improving conversion at every funnel stage.
 ✔️ Creative Strategy — Independently created and tested ad creatives, reducing time-to-insight on A/B tests and identifying winning angles faster than relying on external teams.
 ✔️ Data-Driven Optimization — Built structured analysis frameworks focused on CAC, LTV, ROAS, and CR — scaling only what's proven to work and cutting what doesn't.
 ✔️ Geo Expansion — Successfully scaled into new Tier 1 markets, building profitable acquisition flows from the ground up.

📊 Proven Results:

🔥 Generated 21,000+ leads for an investment firm — Converted 3,150 high-value investors with an average investment of $25K.
🔥 Scaled to 1,500+ investors per month — Successfully expanded into new Tier 1 geo and built a stable, profitable acquisition flow from scratch.
🔥 Reduced CPA by 60% — Through systematic funnel optimization, audience refinement, and creative iteration.
🔥 Maintained CR at 15% — Consistently held conversion rate above industry average through landing page improvements and offer optimization.
🔥 Managed budgets up to $300K/month — Delivering profitable growth with CAC consistently below LTV across all active campaigns.
🔥 Built and scaled multi-platform presence — Simultaneous management across Meta, X, Pinterest, Quora, and Reddit delivered higher audience quality and reduced dependency on a single channel.