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  • Останній візит: 2 місяці 4 дні тому

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Brand Manager and Marketing Specialist with over 16 years of experience.
Applying a comprehensive approach to solving marketing challenges.
 


Business model development.
Market research.
Competitor analysis.
Customer surveys.
Customer profiling (buyer persona).
Customer journey mapping.

USP and brand identity development. Positioning.
Marketing strategy development.
Budget planning.
Pricing strategy.
Launch of new brands and products.
Brand and product line management.
ABC/XYZ analysis.
Business case development.

Landing pages and presentations creation.
Webinar management and hosting.

Advertising content creation.
AI image generation and photo editing.
Video production.
Meta Ads campaign management.

Analytics: Revenue, SV, CPL, LCR, ARPU, LTV, ROAS, ROMI, ROI, MS, BA, NPS, Customers (Total, New, Active, CR).

SMM: strategy, content, promotion.
YouTube channel management.
Email, SMS, and Viber trigger campaigns.

Business process design. CRM automation.

Packaging, print materials, and POSM development.
Exhibition and product launch organization.