Anna Feferman

Core Skills:

• Competitive market analysis
• Content marketing
• UX analysis
• Strong knowledge of SEO, SEM
• Web analytics (SEMrush, Google Analytics, Search Console, Ahrefs)
• WordPress, Shopify
• Hotjar
• Email marketing
• Team management skills
• Social media marketing
• Strong communication skills

Marketing Manager

August 2020 - Present

• Created and implemented marketing/business strategy for a startup
• Maintained high-level timely communication with EU and US customers
• Maintained e-mail and social media marketing campaigns
• Wrote creative selling SEO-optimized and IT-related content
• Used WordPress for content management
• Used Ahrefs, SEMrush, Google Search Console, and Google Analytics as the main SEO analysis tools
• Created company and product presentations for potential clients
• Performed A/B Testing to improve user experience on the website
• Developed banners and social media advertisements
• Managed the team of 4 in-house specialists and 2 third-party contractors
• Achieved 140% growth of website’s traffic yearly
• Increased lead generation by 160%

SEO Specialist - NDA

August 2019 - August 2020

• Performed competitors’ analysis and market research to develop a marketing strategy
• Used Ahrefs, Google Analytics, and Google Search Console as the main analysis tools
• Developed website’s SEO structure from scratch and created an SEO core (developed site architecture, URL structure, meta descriptions, titles, H1 tags, anchor texts)
• Performed in-site user experience analysis 
• Maintained paid campaigns on Instagram, LinkedIn, and Google Ads
• Developed content plans and controlled timely content delivery
• Improved website’s average position in Google from 51 to 5
• Managed and updated the existing website content
• Maintained high-level timely communication with EU and US customers
• Organized public events to increase brand recognition

SEO Specialist and Content Writer

November 2018 - September 2019

• Wrote SEO-optimized articles concerning IT outsourcing, finance, healthcare, retail, etc. 
• Optimized website’s content for search engines
• Performed market analysis with Ahrefs, Google Search Console, and Google Analytics
• Developed content plans and controlled timely content delivery
• Created mockups for case studies, landing pages, social media banners, etc.
• Maintained high-level timely communication with the customers from different locations

Languages

• English - C1 (Upper-Intermediate)
• Ukrainian - Native
• Russian - Bilingual