Oleksandr Melnyk

Previously worked at Tier1-focused AdTech B2B service development company, US online bidding platform for salvaged cars, conversational AI SaaS (with up-to-1M audience), EU-centric blockchain CExP (with 250-400K audience), worldwide-focused B2B SaaS for consultants, a couple of Ukrainian online media (with 150-200K MAU), as well as digital-content agencies for local Ukrainian market (B2C-focused).

2022 - As Email Marketing Lead improved deliverability of email campaigns in both manual and automated sequences from 86% to 98% in 3 months (US, Central Europe)

2020 - As the Head of Product Marketing has created a working strategy for the promotion of a platform with 250K MAU

2021 - As the Senior Performance Marketing Manager worked with acquisition/retention campaigns for 4 different channels based on monthly budgeting around $120-250K and with ROAS 110-120% for SaaS Product

2019 - As CMO was managing the 15-people team on sales-business development-marketing

Worked on implementation of affiliate & partnership programs for 250K users
Was managing marketing dash-es for 250K users' audience, 400+K users' audience (MAU)
Worked with LTV, CAC, ARPU, ROAS, Churn rate, and CR as NSM
Tier1 markets (5 products in 7 years, from 70% to 100% of the products' audience)

Data-driven approach only
C1 English, US / Israeli team experience