Hello!
My name is Alexander, I am the owner of a beauty studio in Germany. We are actively developing and looking for a strong specialist in promotion on Instagram and Facebook with experience in the beauty industry.
Task
We need a specialist who will help build a systematic flow of clients for procedures:
LPG massage, manual massage, permanent makeup (PMU), laser hair removal.
The main goal of cooperation is to increase reach and a stable flow of incoming requests.
Requirements
I am considering several work formats (negotiable):
— Full management of social media "turnkey"
— Strategy development + content creation
— Setting up and managing targeted advertising
— Possible combination of formats
Important in a candidate
— Real experience in promotion in the beauty industry (salons, cosmetology, aesthetics)
— Understanding how to sell visual services through Reels and Stories
— Ability to work not "for likes," but for requests and clients
— Skill in building a content funnel: warming up → trust → booking
— Experience in launching lead generation through Meta advertising (Facebook/Instagram)
Areas of responsibility
— Content strategy for salon services
— Scenarios and ideas for Reels
— Selling Stories
— Profile design
— Setting up and optimizing advertising
— Analytics and improving metrics
KPI we are focusing on
— Increase in reach and engagement
— Increase in the number of incoming messages and requests
— Decrease in lead cost (when launching advertising)
In your response, please indicate
— Experience in beauty (cases/examples of accounts)
— What tasks you cover: management / strategy / advertising
— Approximate format and cost of work
— What results you consider realistic in the first 2–3 months
I am looking for a specialist for cooperation with a clear working system and a focus on results.
Best regards,
Alexander
Freelancehunt
