Cleaning services | Google Ads Setup & Management / UAE

This case study details the Google Ads performance for BookaClean, a cleaning services provider specializing in AC duct, sofa, carpet, and deep cleaning services. The advertising efforts targeted Dubai, UAE, utilizing the Google Ads platform.

Objectives

The primary objectives of the advertising campaign were to:

Increase sales and online orders through form submissions.
Generate leads via WhatsApp clicks and phone calls.
Optimize Cost Per Lead (CPL) for various cleaning services.
Test campaign strategies for improved performance.


As a result, phrase lists representing a total of 6,800 queries were obtained for the region where the advertising campaign was conducted:


What Was Done To achieve the campaign objectives, the following actions were implemented:

Keyword Research & Segmentation: An extensive analysis of 6800 search queries was conducted, leading to the selection of 560 highly relevant and frequent keywords for campaign setup. Campaigns were segmented by specific services: Deep Cleaning, Sofa Cleaning, AC Duct Cleaning, and Carpet Cleaning.




Negative Keyword Implementation: A comprehensive list of negative keywords was developed to refine targeting and reduce irrelevant traffic.
Campaign Types: Diverse campaign types were launched, including Search campaigns, Display campaigns (GDN), and Performance Max (PMax) campaigns. Remarketing campaigns were also prepared.