Professional cleaning services | Google Ads Management / UAE

EcoClean, a professional cleaning service provider, aimed to enhance its lead generation efforts for various cleaning services (carpet cleaning, deep cleaning, AC duct cleaning, sofa cleaning) in Dubai, UAE, primarily through Google Ads.

Objectives

Increase sales volume.
Increase online form submissions and direct inquiries.
Improve inbound calls from advertising campaigns.
Enhance brand visibility and recognition.


Actions Taken

Campaign Structure & Types: Implemented a multi-campaign strategy including Paid Search, Google Display Network (GDN), and Performance Max (PMax) campaigns.


Keyword Strategy: Conducted extensive keyword research for services like deep cleaning, carpet cleaning, office cleaning, and residential cleaning, resulting in over 4200 initial queries.

Therefore, the advertising campaign was customized using the 50 most relevant and frequently searched keywords, namely:


Negative Keyword Implementation: Developed and continuously updated extensive negative keyword lists to refine targeting and reduce irrelevant traffic for both general and PMax campaigns.
Geo-Targeting Refinement: Targeted specific high-priority areas within Dubai (e.g., DAMAC Hills, Dubai Marina, Jumeirah Park) and excluded non-performing cities like Abu Dhabi, Mumbai, and Sharjah.
Ad Copy & Extensions Optimization: Created detailed ad headlines and descriptions emphasizing eco-friendly methods, professional service, and Dubai Municipality approval. Utilized various ad extensions including sitelinks (e.g., Vacuuming, Shampoo & Washing, Steam Cleaning), call extensions, and structured snippets (Service catalog) to provide comprehensive information.