Cosmeceutical company Esthetic Pharma

B2B sector. Management of 5 brands and the corporate brand.

Загальні: https://drive.google.com/drive/folders/14k1MsVMyGDKuV4JrHBpFtomsTaBV0AfI?usp=sharing

Лендінг: https://www.kemikum.com.ua/

Market, trend, and competitor analysis. Sales and product line analytics.
Positioning, USP development, brand identity, business cases, and marketing strategy.
Pricing and loyalty program development.

Creation of presentations, protocols, and marketing materials, including photo and video content.
Launch of new brands and products from scratch.

Organization of launches, seminars, and webinars.
Development of promotional campaigns, organization of business trips, referral and incentive programs for clients and managers.

Landing page creation.
Meta Ads campaign management.
Trigger campaigns via email and Viber.
YouTube channel management.
SMM management (2 accounts).

Photography, AI image generation, and video production.

Analytics: SV, Revenue, ROI, ROMI, ROAS, CPL, LCR, Customers (Total, New, Active, CR, PR), ARPU, LTV, ABC/XYZ analysis.

Customer journey mapping.
Business process automation in CRM systems.
Training of managers.
Contractor sourcing and management.