E-commerce Fulfillment & Ad Optimization (Increased Ad ROI)

Problem:

Digital product delivery must be instant. Sales events must be accurately tracked to optimize ad spend on platforms like Facebook.

Solution:

A mission-critical flow on Make.com triggered by Paddle payment webhooks. The system instantly delivers the digital product via Mailgun and simultaneously transfers precise conversion data to the Facebook Conversions API.

Value Proposition:

Confirms competency in building high-value, cross-platform E-commerce integrations. I specialize in workflows that boost ad ROI by closing the loop between sales and advertising platforms.