Ecommerce Profit Intelligence Dashboard

I designed and developed a custom ecommerce Revenue and Profit Intelligence system focused on real contribution profitability rather than vanity revenue metrics.
The client needed visibility into true profit after refunds, cost of goods, shipping, payment fees, and marketing spend. Standard platform reports were not sufficient for decision making.
The system includes:
True Profit and Margin tracking
Channel level profitability analysis
Product and channel profit matrix
Revenue and Profit waterfall breakdown
True ROAS calculation
Refund impact analysis
Scenario based forecasting
Executive level overview with drill downs
CSV and API based data ingestion
The main challenge was building a clean financial data model that accurately allocates marketing spend and operational costs across products and channels.
The final result is a decision grade analytics dashboard that enables rapid identification of profit leaks and supports strategic growth planning.