Google Ads Search Certification

Demonstrate knowledge of creating and optimizing campaigns on the Google search network. You should be able to use our automated tools such as intelligent bid assignment and audience solutions, as well as drive campaign performance to marketing targets.

The Google Advertising Certificate for Search Campaigns certifies that you can:

create a clear plan for online advertising based on your overall understanding of online marketing;
develop a strategy for displaying search advertising on Google based on your company's broader marketing objectives;
create a plan for growing your customer base, increasing sales and driving users to your site via Google Search;
retain customers and attract new ones using Google's search audience solutions;
Effectively execute search campaigns within your digital marketing budget.