Google Shopping Ads Certification

Sales campaigns help to expand your customer base and increase conversions. Take the exam and see if you know how to run and manage these campaigns.

The Google Advertising Trading Campaigns Certificate confirms that you know how to:
- interpret the principles of retail business development with Google;
- explain how product ads are structured
- articulate the importance of rules in the product advertising ecosystem;
- outline the key elements of Google's rules for merchandise advertising
- Describe how the Merchant Center and product feed capabilities help execute a sales strategy;
- Choose a campaign type based on its marketing objectives;
- Describe how smart campaigns work and their main benefits.