Google Adwords Consultant - Kids Camp

Planning, creating and supporting Google Ads campaigns: Search, Display Network and Remarketing.

We had a limited time, about 1 month. However during first 30 days we got 31 leads and saved 12.17% of the budget.

This kids camp was new on a market so I used only cold-warm keywords. There were no branded ones at all; a very small amount of hot ones.

Campaigns support consisted mainly of:
- cleaning traffic with negative keywords;
- watching CPC, spendings on each ad group, so the daily traffic was stable;
- checking number of leads and their costs.

#ppc #Mediabuying