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Vasyl S.

Growth Marketer (Google Ads / SEO)
Sleeping face
Vasyl давно не був на сервісі.
Але на Freelancehunt також працюють 767 фрилансерів у категорії Продажі та генерація лідів, які професійно та вчасно виконають проєкт будь-якої складності.

Україна Київ, Україна
4 роки тому
Трохи зайнятий трохи зайнятий
1 Сейф завершений
11 років тому
2 замовники
на сервісі 11 років

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386

Резюме

Growth Marketer (Google Ads / SEO)

I offer to bring leads from the Internet for your project, also finding ideas of how you can grow the project further. This includes:

  • brief marketing analysis of your niche in Google;
  • figuring out desires and fears of your potential customers;
  • developing a customer acquisition system that involves hot, warm and cold traffic.

Important! Lead generation is not a magic tablet! It is always a partnership with you as a business owner. All that is needed from you is working on your business very well and helping your clients with their needs.

Here is how we can work:

  • you have a product/service, ideally with a landing page or a website;
  • I develop a traffic system plan;
  • firstly test the product on hot traffic;
  • conversion optimization and the hot traffic scaling;
  • adding warm and cold traffic;
  • I tell you every idea I figure out about how to grow your product;
  • we implement these ideas.

The campaign's budget is yours.

The average time for creating one ad campaign is 2 weeks.

Навички та вміння

Просування

Портфоліо


  • 3104 UAH

    Facebook Ads for Wild Nature Shoes

    Продажі та генерація лідів
    The client was selling wild nature shoes directly from the landing page. There were many other online stores with the same product.

    We wanted to test how the landing page works and gather data for the conversion funnel building. I have run 3 tests and during that period we got:
    - 11 leads;
    - total spent: $69.38;
    - the average cost per lead (CPL): $6.31;

    The allowed CPL was $6.16. The first campaign had CPL $5.97, the second one was expensive: $8.95 per lead. After analysis, we saw that:
    - men were buying better than women;
    - people were interested more in shoe resistance to extreme conditions (e. g.: cuts, sharp surfaces, waterproofing);
    - such shoe peculiarities as the material it is made of interested less.

    In total, I was testing 3 images, 3 text variants. The third test was experimental and ran 2 video ads and 1 images gallery.

    During the campaign run, Facebook Pixel was gathering 5 custom audiences for 3 additional remarketing campaigns. I have also written an informational article that had to tell about these shoes in detail and warm its readers up.
  • 266 039 UAH

    Captain Panel

    Javascript та Typescript
    Rebuilding the frontend application for a private startup within a UI/UX team.

    The old version was written with jQuery, the new version had been built with React and Redux. The backend part was built on Symfony PHP framework and was supported by a client’s backend developer.

    I joined the frontend team then became one of main developers. My duties were:
    - planning a component structure for parts of UI;
    - investigating the old frontend app and figuring out which API to use;
    - writing tasks, estimating;
    - coding components, writing logic with Redux-Saga;
    - code reviews;
    - communication with the customer and the backend developer;
  • 199 530 UAH

    Frontend application for Deliverski.com

    Javascript та Typescript
    Rebuilding the frontend application from scratch with React & Redux. A “create-react-app” starter was used here. For logic and data management Redux-Logic was used instead of Redux-Saga.

    The process consisted of:
    - planning architecture, data structures and logic;
    - planning and coding a custom library of reusable components for this application;
    - testing logic.

    The components had been developed to be as universal as possible. This allowed avoiding code duplication and reduced the application size.
  • 532 079 UAH

    Frontend developer for CheddarUp.com

    Javascript та Typescript
    A project owner needed help with frontend development for the web application https://www.cheddarup.com/.

    I had been creating new features with React, Redux, Redux-saga and other React/Redux packages. The process consisted of:
    - planning architecture for a feature;
    - planning data structure and logic;
    - planning components composition to use already developed ones;
    - coding new components;
    - adding new components to the feature;
    - adding event listeners and logic;
    - testing logic.

    The components had been developed to be as universal as possible. This allowed avoiding code duplication and reduced the application size.
  • 443 399 UAH

    Frontend developer (React/Redux)

    Javascript та Typescript
    Working with individuals and companies as a remote independent contractor.

    What has been done:
    - plan and define a data structure that the app will use (in Redux or not);
    - break the UI into reusable components and coding them in React as static;
    - figure out which components will be “smart” and connect them to Redux (or move the state management inside them);
    - set the data flow through components;
    - test-driven development.
  • 620 759 UAH

    JavaScript, MeteorJS developer

    Javascript та Typescript
    Worked with individuals and companies as a remote independent contractor.

    What was done:
    - defining the database schemas (MongoDB);
    - writing server logic to process data (methods, services);
    - creating frontend part with Blaze, React. Used core React or Material- UI;
    - new projects business analysis and estimation;
    - speaking with clients.
  • Eternal Calendar

    Javascript та Typescript
    Віджет "Календар" на JavaScript. Конкурсний проект на EU Web Challenge 2015.

    Реалізовано прокрутку місяців, можливість обирати дату і позначати її активною окремим класом.
  • Калькулятор індексу маси тіла

    Javascript та Typescript
    Розрахунок індексу маси тіла, калькулятор на JavaScript. Проект для UA Web Challenge 2015
  • 4035 UAH

    Google Adwords Consultant - Kids Camp

    Контекстна реклама
    Planning, creating and supporting Google Ads campaigns: Search, Display Network and Remarketing.

    We had a limited time, about 1 month. However during first 30 days we got 31 leads and saved 12.17% of the budget.

    This kids camp was new on a market so I used only cold-warm keywords. There were no branded ones at all; a very small amount of hot ones.

    Campaigns support consisted mainly of:
    - cleaning traffic with negative keywords;
    - watching CPC, spendings on each ad group, so the daily traffic was stable;
    - checking number of leads and their costs.

    #ppc #Mediabuying
  • 4035 UAH

    PPC Lead Manager - Pets Goods Shop

    Контекстна реклама
    The client wanted to audit and support already running PPC campaigns in Google Adwords and Yandex Direct.

    During 49 days we got 44 leads per $13,20 each. It was 34% cheaper than planned $20 per lead.

    I have not created campaigns from "0". I only regrouped some keywords into new groups and performed a support mainly:
    - cleaned the traffic with a lot of negative keywords;
    - changed match types of some keywords to "modificator plus" and "exact";
    - refactored some groups so their texts and keywords were more relevant.

    This allowed to reduce the PPC budget by almost 2 times while keeping the number of leads the same.

    #ppc #Mediabuying
  • 4035 UAH

    PPC Lead Manager - Copywriting Studio

    Контекстна реклама
    A copywriting studio wanted to try PPC for proposing a free consultation and a paid course.

    During 34 days we've got 12 leads per $6.91 each. It was more than 50% cheaper than allowed $15 per lead.

    I was focused on PPC only, no any changes to the website. During campaigns support I have been working on:
    - relevance between keywords, ad creatives and a landing page;
    - high quality ad creatives (texts, images);
    - cleaning traffic with negative keywords.

    This focus on relevancy allowed to bring cheap leads even without a deep campaigns' optimization.

    #ppc #Mediabuying
  • 2040 UAH

    PPC Consultant - Resort Niche

    Контекстна реклама
    It was more an experiment: how cheap can be a price of leads in the resort niche?

    Results: quickly growing traffic (2x, 3x on the 3rd week). The 3rd week brought 4 leads per $1,16 each. That was 70% cheaper than planned.

    The client wanted a Yandex Display Network campaign only. The maximum CPC had to be $0,04; cost per lead (CPL) - $3,90. Daily number of leads - at least 100.

    The marketing funnel was simple: drive traffic to a landing page - subscribe to a free consultation - offer paid resort service.

    I did not change a web site, used only texts from a landing page in ads creatives.

    #ppc #Mediabuying
  • 3503 UAH

    PPC Consultant - Online Education

    Контекстна реклама
    A client wanted subscribers for his free online course about Youtube marketing. We used a PPC service Yandex Direct.

    The allowed cost per lead (CPL) was $0,35. During 38 days we have got 169 subscribers per $0,21 each. It was 40% cheaper than planned.

    The client prepared very good: he had a quality adaptive website and relevant offers on landing pages.

    I prepared PPC campaigns on Search and Display. In ads texts I used materials from the landing page only: offer, images. So ads were relevant to the landing page as much as possible.

    After campaigns started, I supported them only by cleaning the traffic with negative keyphrases. I never touched a website.

    After 2 weeks I made a big optimization:
    - stopped ads that had spent 1.5-2 x allowed CPL with no leads;
    - decreased CPC in ads with very expensive leads;
    - slightly increased CPC in ads with cheap leads.

    #ppc #Mediabuying
  • 5188 UAH

    PPC Consultant - Fitness Courses

    Контекстна реклама
    A client wanted subscribers to his free online fitness course. The allowed cost per lead (CPL) was $1.

    We have got 746 leads per $0,56 each during 41 days. It was 44% cheaper.

    It happened a lot because the client has been doing his business very good. He consulted me about all fitness nuances, so I could prepare better PPC strategy.

    I created 2 PPC campaigns: Search and Display. The PPC service was Yandex Direct (it was russian analogue to Google Ads). In totally they had 800 ads and worked very fast.

    The traffic had a good quality. Therefore I was only adding negative keywords and changing CPC so the cost per lead was cheap.

    #ppc #Mediabuying
  • Верстка и написание скриптов JavaScript/jQuery

    Веб-програмування

Відгуки та компліменти про виконані проєкти 2

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- Опишіть, будь ласка, Вашу проблему детально: коли і як вона виникла?Потрібно було запустити РК на туристичний об'єкт на РСЯ, на той момент, була тільки реклама тільки на пошуку.І вона була дорогою.Задача стояла отримати 100 кліків на день за зазначену вартість в задачі.Хотіли отримати більше заявок, ніж на пошуку, за мінімальною вартістю кліка.— Як ви хотіли б її розв’язати?Налаштувати РК в РРЯ.- Ви спробували шукати розв'язок і де?Так, вони шукалиДивився відео Царівського і читав літературу.Але результати не були настільки високими.- Скільки було спроб розв'язку?З ким працювали до зустрічі з нами?До цього робили налаштування РК на РСЯ самостійно, але для інших.Об’єктХотілося б побачити, наскільки буде ефективно, якщо це зробить фахівець.- Як вони знайшли і чому вирішили працювати самі з нами?Подобалися приклади результатів налаштування.- Яка була поставлена задача перед початком нашої співпраці (кількість ключів; рекламні майданчики; бажана сума вірчі тощо)?Повністю налаштувати РК на РСЯ: 100 кліків на день за 0,04 грн., налаштувати цільовий по Росії, ретаргетинг, вибрати ключі, скласти оголошення.Що добре і не добре відбувалося в роботі?Чоловік відповів на всі запитання, пояснював чому так, а не іншим чином.Дуже задоволений .- Як вам досягнуті результати?Результат позитивно здивував, хоча спочатку була настрою скептично.Були конверсії (лід)- Як Ви хотіли б покращити свій проект?Додаткового розвитку цього проекту немає.

10 травня 2015 934 UAH
Контекст и соцсети

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Рекомендую Василя как опытного и грамотного специалиста! В результате скрупулезной настройки компаний бюджет на рекламу сократился в два раза при практически прежней эффективности.

Профіль видалено | Сейф Сейф | Відгук у відповідь

Активність

  Останні ставки 10
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