3D visualization & rendering | PPC Lead Generation / US
Empire Render specializes in 3D furniture and architectural rendering services, including 3D silo images, lifestyle visuals, 360 viewers, product animations, and print design. Advertising campaigns targeted clients in the UK, USA, Canada, Hong Kong, and Australia primarily through Google Ads.
Objectives
The primary objectives were to generate leads at an efficient cost, drive conversions, and optimize campaign performance through continuous A/B testing of various strategies and creative assets. Key performance indicators included the number of leads, Cost Per Lead (CPL), and conversion rates.
What Was Done
Advertising efforts focused on Google Ads, utilizing Search, Display (GDN), and Retargeting campaigns. Initial setup involved comprehensive keyword research, selection of 240 keywords, and extensive negative keyword lists to refine traffic quality. Geographic targeting was implemented for the UK, USA, Canada, Hong Kong, and Australia, with later segmentation into geo-specific campaigns for these regions.
As a result, we got a list of 5315 keywords by a targeting areas of advertising campaign:
That’s why the launching of advertising campaigns accomplished on 240 keywords. They are:
Ongoing optimizations included:
Regular addition of negative keywords to Search campaigns.
Exclusion of inefficient placements in GDN campaigns, specifically various mobile apps and websites.
Implementation of a +10% bid adjustment for the 25-34 age demographic.
Exclusion of additional countries from targeting, including India, Saudi Arabia, Argentina, Cyprus, Bahamas, Egypt, Mexico, Nigeria, Peru, Venezuela, Pakistan, Dominican Republic, Vietnam, Philippines, Algeria, and Russia.
Setting "Leads" as the primary goal in Google Ads to encourage customer action.
Enhancing ad quality in Search campaigns by adding more headlines (4-8) and unfixing existing ones (1-3), along with descriptions (1-2).
Adding detailed sitelink descriptions for various rendering services.
A/B testing new bidding strategies, such as "Maximize conversions," for specific campaigns.
Adjusting keyword match types to "Broad match" and "Phrase match" for improved targeting.
Objectives
The primary objectives were to generate leads at an efficient cost, drive conversions, and optimize campaign performance through continuous A/B testing of various strategies and creative assets. Key performance indicators included the number of leads, Cost Per Lead (CPL), and conversion rates.
What Was Done
Advertising efforts focused on Google Ads, utilizing Search, Display (GDN), and Retargeting campaigns. Initial setup involved comprehensive keyword research, selection of 240 keywords, and extensive negative keyword lists to refine traffic quality. Geographic targeting was implemented for the UK, USA, Canada, Hong Kong, and Australia, with later segmentation into geo-specific campaigns for these regions.
As a result, we got a list of 5315 keywords by a targeting areas of advertising campaign:
That’s why the launching of advertising campaigns accomplished on 240 keywords. They are:
Ongoing optimizations included:
Regular addition of negative keywords to Search campaigns.
Exclusion of inefficient placements in GDN campaigns, specifically various mobile apps and websites.
Implementation of a +10% bid adjustment for the 25-34 age demographic.
Exclusion of additional countries from targeting, including India, Saudi Arabia, Argentina, Cyprus, Bahamas, Egypt, Mexico, Nigeria, Peru, Venezuela, Pakistan, Dominican Republic, Vietnam, Philippines, Algeria, and Russia.
Setting "Leads" as the primary goal in Google Ads to encourage customer action.
Enhancing ad quality in Search campaigns by adding more headlines (4-8) and unfixing existing ones (1-3), along with descriptions (1-2).
Adding detailed sitelink descriptions for various rendering services.
A/B testing new bidding strategies, such as "Maximize conversions," for specific campaigns.
Adjusting keyword match types to "Broad match" and "Phrase match" for improved targeting.
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