Contest translated automatically. Log in or register, to view the original

For which product is packaging needed to be developed?  

Crystal fertilizer (package format - 300 g) and granular fertilizer (package format - 1 kg, 2 kg).

 

Description of the product for which packaging is being developed:  

Fertilizer TM "STIMUL-NPK" - mineral fertilizer, contains an optimally balanced content of nitrogen, phosphorus, and potassium, which will ensure complete nutrition and development of the plant.

This is a highly effective means for forming dense and juicy greenery, stimulates prolonged and abundant flowering. It promotes harmonious growth and development of plants. Eliminates manifestations of nutrient element deficiency. Increases plant resistance to adverse conditions and diseases.

 

Company name:  

Manufacturing company - FOP Piddubny K.S.

Manufacturer - Kvitofor.

https://kvitofor.ua

 

Company's area of activity:  

Production and sale of mineral and organo-mineral fertilizers for indoor plants, gardens, and vegetable gardens under the brands «Chisty List», «Volshebnaia Smes», «STIMUL-NPK» and «Kvitofor».

Website - https://kvitofor.ua/ua/catalog/

 

Distribution channels and sales geography:  

Flower and garden store.

 

Target audience profile:  

Women - Age 35+ 

Men - Age 35+

 

Closest competitors:  

https://kisson-agro.com.ua/

https://gardenclub.net.ua/fertilizers/c003

https://gileya.kherson.ua

https://bros.pl/ru/biopon

https://agrecol.pl/produkty/nawozy/

http://www.novofert.com/

https://kisson-agro.com.ua

https://fertika.com

 

Brand name on the packaging:  

TM "STIMUL-NPK"

 

Product price segment:  

Medium 

 

Duration of product presence in the market:  

Packaging - created for the first time.

The company has been in the Ukrainian market since 2004 – 17 years.

 

Advantages of the promoted product:  

Highly concentrated, with a unique composition, bright, stylish, and modern design.

 

What benefits does the buyer get from purchasing the product?  

After purchase, the consumer receives - a certified product in convenient packaging, which has a high concentration (sufficient for long-term use). After using the fertilizer (for indoor plants) - the buyer receives active growth and flowering of their indoor plants, resistance to adverse conditions (drought, stress), restoration of soil fertility, strengthening of the root system. 

After use (for garden and vegetable crops) - increased yield, improved taste qualities of fruits, increased content of beneficial substances (vitamins, proteins, sugars) and increased mass of ripening fruits and berries.

 

Is the packaging being created for the first time or is there an existing version? (add an image of the existing packaging)  

There is already a created label design for the bottle of liquid product (design mockup attached). This design needs to be adapted for the package of granular and crystalline fertilizers, but not in its pure form, but with certain changes. Your suggestions are welcome.

 

What is the main task of the packaging design:  

To stand out the product among competitors. To evoke trust in the buyer, to give the product attractiveness. The packaging should be worked out to the smallest details so that everything looks harmonious.

 

Style in which the packaging should be executed:  

Modern, bright, readable.

 

Basic colors:  

All.

 

Specify the dimensions of the packaging (add a layout if available):  

Crystal fertilizer: Package - width - 15 cm, height - 20 cm. Weight - 300 g.

Granular fertilizer: 

  • Package - width 19 cm, height 25 cm. Weight - 1 kg.
  • Package - width - 24 cm, height - 33 cm. Weight - 2 kg.

 

Are there mandatory graphic and text elements to be used (photos, texts, licenses, images, drawings. Specify the location of the elements on the packaging)?  

Logo - TM “STIMUL-NPK” (attached) - main logo.

Logo - TM “Kvitofor” (attached) - secondary logo (manufacturer's logo).


On the front side:

For crystalline fertilizers. Adapt the front side of the label from liquid fertilizers (attached). 

Additionally, on the front side, it is necessary to add a panel with weight and a panel with composition. The collage of plants should be unique.

Order of reading blocks on the front side of crystalline fertilizers:

  1. Logo TM “STIMUL-NPK”;
  2. Block “Type of fertilizer” - information indicating for which specific plant this fertilizer is intended. Indicated on the main panel.
  3. Block consisting of the word “Fertilizer”.
  4. Collage of plants.
  5. Block called “Positive qualities”. This block can be implemented in the form of: Texts on panels; Icons that symbolize these texts; Texts and icons together (this option is more interesting).
  6. Block logo of the manufacturing company - Kvitofor.
  7. Panel with fertilizer composition.
  8. Panel with weight.

 

For granular fertilizers. Adapt the front side of the label from liquid fertilizers (attached). 

Additionally, on the front side, it is necessary to add weight, composition, the text “Granular fertilizer” and an explanatory icon for granules (examples attached). The collage of plants should be unique.

Order of reading blocks on the front side of granular fertilizers:

  1. Logo TM “STIMUL-NPK”;
  2. Block “Type of fertilizer” - information indicating for which specific plant this fertilizer is intended. Indicated on the main bottle.
  3. Block consisting of the phrase “Granular fertilizer”.
  4. Collage of plants.
  5. Block called “Positive qualities”. This block can be implemented in the form of: Texts on panels; Icons that symbolize these texts; Texts and icons together (this option is more interesting).
  6. Explanatory icon for granules (Examples of implementation attached) - it needs to be unique.
  7. Block logo of the manufacturing company - Kvitofor.
  8. Panel with fertilizer composition.
  9. Panel with weight.

 

On the back side (in both versions):

Includes: logo TM “Kvitofor” and TM “STIMUL-NPK”, product description; fertilizer composition; method of application; QR code - video on the method of application and Technical information - manufacturer details, precautions, storage method, Barcode, 

 

In what format do you wish to receive the output material?  

Files should be in: ai, eps, psd, pdf, and png or jpg.

 

Please provide any additional information you consider important.  

After the competition is completed, we (the client) want to have:

Images, if they are purchased on paid platforms, then documents for these images; 

Name and file of the fonts used; 

All files in original formats; 

Files in editable formats (layered); 

After payment, all copyright will transfer to the client (to us).
Applications1