Company Name: Limited Liability Company «PRODUCTION-CONSTRUCTION COMPANY ANKER»
Company Activity: Production and sale of building materials
Description of product/service categories: Dry building mixtures
Distribution channels and sales geography: Sale to trading organizations 90% through dealers. Moscow and Moscow region.
Target audience portrait: Builders, repairmen, finishers, etc.
Existing or proposed positioning: 4.5-price and 6-quality on a 10-point scale. Would like to move to a more premium segment approximately 8 and 9 respectively.
Closest competitors:
- M K U
- LUIX
- DE LUXE
- Finstroy
- ETALON
Main competitive advantages of the company: affordable products, agility (small company), personal approach to each client
What elements should the logo consist of? from the corporate writing and graphic element
What word or phrase will be used in the logo? ANKER
Should the logo be bilingual or trilingual? not necessarily
If the company has a slogan or status line that needs to be added to the logo?
Would like to. For example: "Reliable mixture of price and quality", but these are competitors)) UNIS
What should be depicted in the logo? Something related to construction and repair. No specific preferences. Currently - tile in hand. but it means nothing(
Is the logo being created for the first time or has it existed before and is currently being recreated (rebranding)?
Rebranding https://cloud.mail.ru/public/4AfA/5wiaozc1P
Are there basic colors or a preferred color scheme? preferably in the colors of the German flag
What should the logo be like?
- simple, concise
- bright
- three-dimensional elements
- image-based, status-oriented
- modern
- technological
- look good on packaging (Kraft bag)
What brand do you consider successful in this category of goods or services, and why?
RUSEAN - market leader specifically for the positions we are currently producing: M 150, M 200, M 300. And overall 100% leader - KNAUF
What image of the company should be conveyed through the corporate identity?
- strength, stability of the company
- solidity, respectability
- evolution, development, ascent
- modernity, innovation
What media should the corporate identity be developed for?
- business card (corporate)
- letterhead
- notepad
- pen / pencil
- mug / glass
- packaging (Kraft bag) Sizes in the photo linked above
Additional information:
https://cloud.mail.ru/public/PZTz/5JagwofyH
https://cloud.mail.ru/public/iNTA/2sAPTQ3vG
