AUMANA - develop a logo and corporate identity

Company Name:

AUMANA

Company Activity:

A hotel/resort brand that focuses on development and management (hotels, resorts, villas, based on the AMAN principle).

Here is a preliminary website for which a logo + corporate identity for the site is needed (fonts, etc. can be used as a basis to show examples)

https://www.figma.com/proto/hEFzuyB0ydnQTkLNlgui9r/NEXA?node-id=1005-903&p=f&t=8Bh5DbBH4t40ltkN-1&scaling=scale-down-width&content-scaling=fixed&page-id=1005%3A365

Current or Proposed Positioning:

“Luxury for the Soul” — luxury for the soul. (not yet invented, taken from the website)

AUMANA offers not just accommodation or relaxation, but a holistic experience of harmony, nature, and modern comfort.

Closest Competitors:

• Aman Resorts - https://aman.com/

• Habitas - https://www.ourhabitas.com/

Main Competitive Advantages of the Company:

• Fusion of spirituality, nature, and modern design

• Authorial architectural concepts

• Hybrid: lifestyle + investments

• Unique locations (nature, rivers, jungles, ocean)

• Community of guests and investors
  
  
  

Description of Product/Service Categories:

• Boutique hotels and resorts

• Villas with hotel service

• Wellness spaces and retreats

• Authorial gastronomic concepts

• Investment products in real estate
  
  

Distribution Channels and Sales Geography:

• Online booking platform (own website + OTA)

• International partnerships (tour operators, luxury travel clubs)

• Direct sales through investment and development channels

• Geography: Indonesia (Bali), Asia (initially), with the prospect of global scaling
  
  

Target Audience Portrait:

• Premium segment travelers (35–55 years old)

• Investors in hotel and resort real estate

• People who value the balance of luxury and spiritual development

• Cosmopolitans, digital nomads, entrepreneurs, creative individuals

What elements should the logo consist of?

• From a signature writing and graphic element
  
  

What word or phrase will be used in the logo?

AUMANA

Should the logo be bilingual or trilingual?

No, one version in Latin script is sufficient.

What should be depicted in the logo?

An abstract symbol reflecting:

• harmony, balance, and flow of energy

• the connection of man with nature

• minimalist luxury
  
  

Is this the first creation of the logo or is it a rebranding?

This is the first creation.

What should the logo be like?

• simple, concise

• minimalistic

• image-based, status-oriented

• modern

• abstract

Which brand do you consider successful?

AMAN — for simplicity and elitism.

OUR HABITAS - for uniqueness, soul, and meaning

Are there any undesirable elements?

• Complex drawings, overloaded details

• Childish/cartoonish style

What image of the company should be conveyed by the corporate identity?

• Elitism

• Evolution and development

• Modernity and innovation

• Harmony with nature

What media should the corporate identity be developed for?

• Logo

• Fonts, everything for the website that will emphasize the style.

• Business card

• Letterhead

• Icon for the website with logo

• Presentation template

• Notebook, pen

• Badge

In what format should the source material be received?

AI, EPS, PDF, PNG, JPEG

Additional Information:

AUMANA combines the philosophy of balance and spiritual experience, creating a premium brand that should convey elitism and modernity while remaining as concise and natural as possible.